Ma Yun's Yu 'ebao is besieged (financial supervision is becoming stricter and Internet financial management is facing challenges)

With the tightening of financial supervision, Internet financial management is facing unprecedented challenges. Ma Yun's Yu 'ebao is no exception, and it was recently besieged. As the largest monetary fund in China, the influence of Yu 'ebao should not be underestimated. Then, why was Yu 'ebao besieged? How to deal with this situation?

background

In 20 13, Yu 'ebao was launched, managed by Tian Hong Fund Management Co., Ltd., and Alipay provided sales channels. Yu 'ebao is characterized by no threshold, high income and ready use. This makes Yu 'ebao the first choice for users to manage their finances. By the end of 2002 1 and1,the balance treasure had reached 5.7 trillion yuan.

However, with the continuous expansion of the scale of Yu 'ebao, its influence on the financial market is also growing. This has attracted the attention of the regulatory authorities. In 20 18, China Banking Regulatory Commission (CBRC) issued the Guiding Opinions on Regulating Asset Management Business of Financial Institutions, which regulated Internet wealth management products such as Yu 'ebao.

Encirclement and repression

On April 20 18, Yu' ebao announced that it would adjust the rate of return of the money fund, and reduce the one-day subscription limit from 654.38+million yuan to 654.38+million yuan. This adjustment has aroused widespread concern. Many people believe that this is the suppression of Yu 'ebao by the regulatory authorities.

In 20 19, CBRC issued "Guiding Opinions on Regulating the Business of Banking Financial Subsidiaries" to supervise banking financial subsidiaries. Tian Hong Fund, the custodian of Yu 'ebao, has also set up Tian Hong Fund, a bank financing subsidiary. This also means that the supervision of Yu 'ebao will be stricter.

In 2020, the China Banking Regulatory Commission issued the Guiding Opinions on Regulating the Asset Management Business of Financial Holding Companies to supervise the asset management business of financial holding companies. Alibaba Group has also been included in the scope of supervision.

respond

In the face of stricter supervision, how should Yu 'ebao respond?

First of all, Yu 'ebao needs to meet regulatory requirements and strengthen risk management and internal control. Secondly, Yu 'ebao can cooperate with banks to launch wealth management products that meet regulatory requirements. Finally, Yu 'ebao can launch more wealth management products that meet the needs of users through innovation.