How did the variety show "See Your Voice" perform?

"See Your Voice" was introduced from South Korea. It has been broadcast for two seasons, and the market feedback is very positive. Look at your voice, it has invested 90 million yuan, and its two subsidiaries, Tianjin Jiuhe and Huachuan Culture, each invested 27 million yuan, accounting for 30% of the shares. "See Your Voice" was broadcast on Jiangsu Satellite TV on the evening of March 27th (Sunday), with an audience rating of 0.979% and a market share of 4.495%, ranking eighth in Sunday variety show and fourth in market share (the reason for the huge gap between audience rating and market share is the viewing time).

Set a small but fine content layout. In the future, Gravity Media will further strengthen the construction of its own content business. The company is exploring and expanding its reach in the content field. Whether it is holding shares, equity participation or agreement cooperation, the company is trying to open up supply channels in multiple content upstream fields through a large number of small and sophisticated content production enterprises (small enterprises and studios), enrich its own content business and realize the combination of content and marketing.

Valuation and rating: in 20 15 years, the company's performance dropped sharply, mainly due to the rising channel fees and internal costs brought by listing. It is predicted that the company's performance will be greatly improved in 20 16 years. The reasons are as follows: 1. If the current ratings of "See Your Voice" are maintained, its profit will exceed last year's level according to the general variety input-output situation; The company changed its strategy this year, and its marketing business changed from focusing on quantity to focusing on profit.