How can we write a good company profile and show the strength of the company?
First, the content is comprehensive and as detailed as possible.
1, historical overview
Enterprise history is the basis of enterprise introduction, including the establishment time, company registration place, founder, business scope, scale, qualification, calendar year memorabilia, etc. The enterprise history is usually placed at the beginning of the introduction, which is equivalent to the overall overview of the company introduction. Some companies with glorious history and fruitful results can also reflect the company's history in products, research and development, honor and other parts.
2. Main business
The main business is the core part of the company profile, focusing on the company's business scope, types and names of products and services, partners, application cases of products and services. This part of production enterprises mainly list products and services, cultural enterprises mainly list service projects, and real estate enterprises mainly list well-known projects.
3. Company advantages
The advantage of the company is the highlight in the company profile, and it is also the competitive advantage of the company in the market. This part should focus on the company's position and strength in the same industry, as well as its own unique advantages. Although each company has different advantages, it is nothing more than enterprise management, product research and development, marketing, strategic planning, business model and so on. Generally speaking, the development of successful enterprises in these fields is very balanced, and a comprehensive introduction can be made when compiling.
4. Honorary awards
What outstanding achievements has the company made in its development? What honors and awards have you won? This kind of information should be sorted and summarized in chronological order or by category. If there are many honors and rewards, you can choose them according to the specific use of your personal data.
5. Corporate culture
Fundamentally speaking, where is the secret of successful enterprise development? It must be corporate culture. Therefore, the corporate culture part of the company profile is essential. Corporate culture includes corporate culture concepts such as corporate vision, mission and entrepreneurship.
6. Future prospects
How to position the future development of the company? What is the strategic plan? This part of the content can bring readers rich prospects and imagination. Usually, this part of the content is put at the end of the introduction, which is concise and to the point, and it is also a summary of the full text, drawing a satisfactory full stop for the company introduction.
Second, the structure is reasonable, the logic is clear and the punctuation is correct.
To write a good company profile, the author should not only fully understand the company's history, business operation, technology research and development, product details, market distribution, strategic planning, honor and other basic information, but also pay attention to the grammatical details of the profile, such as complete structure, clear logic, punctuation and so on.
1, reasonable structure
Enterprise history is the basis of enterprise introduction, including the establishment time, company registration place, founder, business scope, scale, qualification, calendar year memorabilia, etc. The enterprise history is usually placed at the beginning of the introduction, which is equivalent to the overall overview of the company introduction. Some companies with glorious history and fruitful results can also reflect the company's history in products, research and development, honor and other parts.
2. Clear logic
To judge whether the logic of the company profile is clear or not, we mainly look at the following two aspects: first, whether the structure is reasonable, and second, whether the statements of each part are consistent with the facts. For example, the time sequence of course overview, whether major landmark events are concise, whether some causal, parallel or inclusive events are clearly stated, and whether key and sub-key information are straightened out. Otherwise, it will give readers a confused impression.
3, the text is concise
The language of the company profile should be scientific and concise, and the sentences should be as short as possible, avoiding long sentences containing more than four commas. Different types of information should be expressed in separate sentences as far as possible, otherwise long sentences will appear, which will lead to reading difficulties and even the key points, which will affect the role of introduction.
Step 4 Punctuate correctly
Strictly speaking, punctuation and words are inseparable, and punctuation can make the expression of words more accurate. There are several common mistakes in punctuation marks in company profiles: first, there is no distinction between pauses and commas, and the multiple qualitative descriptions of the company, rich products and services, and a series of major events in company profiles are most likely to misuse pauses and commas; Second, comma, semicolon and period are abused and mixed, which makes the level of literary expression chaotic and repetitive; Third, the abuse of quotation marks, book titles and brackets. For example, some exclusive nouns such as honor can only use quotation marks, not book titles; Fourth, the pause of parallel relationship is often used between multi-quotation marks and book titles; Fourthly, the authors of individual profiles use punctuation at will, regardless of their cognitive understanding of punctuation, resulting in various errors.
5. Make good use of numbers
Making good use of figures can not only explain the objective strength of the company through data, but also give readers an accurate and credible feeling. When using numbers in company profiles, Arabic numerals should be used instead of Chinese characters. Because Arabic numerals give readers a more striking and accurate impression, chinese numerals is easily overlooked by readers and unprofessional.
6, please leaders and professionals to review.
Enterprise history is the basis of enterprise introduction, including the establishment time, company registration place, founder, business scope, scale, qualification, calendar year memorabilia, etc. The enterprise history is usually placed at the beginning of the introduction, which is equivalent to the overall overview of the company introduction. Some companies with glorious history and fruitful results can also reflect the company's history in products, research and development, honor and other parts.
7. Update at any time to avoid obsolescence.
The company profile should be updated in time, and the frequency of updating should be determined according to the actual situation of the company. The author suggests that small and medium-sized companies update once a year; Companies with relatively large scale and rapid development can be updated monthly according to the actual situation. In particular, the company profile on the website should be updated in time, otherwise it will affect the company image. When printing the company profile, it is advisable to indicate the printing time on the printed matter, and the latest profile must be used when reprinting. In addition, according to the special needs, make necessary adjustments to the basic introduction to better play the role of introduction.