Brief introduction of Harbin Beer Group Co., Ltd.

Harbin Beer Group is a wholly-owned enterprise of Anheuser-Busch (AB), one of the most important beer brewing enterprises in the world. It is a large-scale beer enterprise with Harbin Beer Co., Ltd. as its core enterprise and Harbin Beer as its core brand, with an annual output of10.9 kiloliter. Harbin Beer Group has 13 large and medium-sized beer production enterprises, which is one of the largest professional beer production enterprises in Chinese mainland. In 2002, Harbin Beer Group Co., Ltd. was listed on the Hong Kong Stock Exchange. Since then, it has been continuously rated as the best listed company in 2002 and 2003 by the Hong Kong Stock Exchange, and won the honor of the first place.

Harbin Beer was born in 1900, which is the earliest beer brand in China. Since 2002, it has been continuously rated as "China Famous Brand Product" by national authorities. By implementing brand strategy, Harbin Beer Group has gradually established a perfect and extensible three-dimensional marketing network and an extensible commercial marketing model, which has always been in a benign state of rapid development, and its strong development trend and brand penetration have always amazed peers.

Excellent products come from strict scientific management at home and efficient all-round service abroad. "Let every bottle of beer satisfy customers" is the quality criterion and service commitment of every "Harbin Beer Man". Harbin Beer Group not only took the lead in realizing computerized production management and fully automatic production system in China, but also established a compound management system of ISO9000 and ISO 14000, which improved the management level and realized green production.

While strengthening quality management, Harbin Beer Group pays more attention to the establishment of a full-service market system, introduces brand-new marketing concepts and methods, and constantly innovates products through a series of scientific marketing methods to meet the needs of consumers with different preferences. Harbin beer is not only sold well in China, but also exported to Britain, the United States, Russia, South Korea and other countries 10, as well as China, Hongkong and Taiwan Province Province, and constantly deduces oriental classics on the international stage.

Pure and refreshing taste, clean taste and high-grade image-century-old brand Harbin Beer, with a brand-new history, has won the praise and love of more and more consumers in the increasingly broad market space.