The long tail business model means that enterprises realize profits by selling a large number of products or services that are not popular and have low demand. Compared with the traditional short-headed model, the long-tailed model relies on diversity and personalization to meet the needs of different consumers.
In Netflix's business model, they provide a large number of movies, TV series, documentaries and other diverse entertainment content through streaming media technology, which meets the audience's demand for various types of movies, not only popular blockbusters, but also many minority movies and dramas. These niche contents may not be displayed on traditional physical cinemas or TV platforms, but Netflix has formed a "long tail" for these unpopular movies and TV series through large-scale content collection and distribution.
Netflix adopts the business model of subscription system, and users can get unlimited viewing rights through paid subscription. This model enables Netflix to provide various types of content more flexibly to meet the needs of different users.
Therefore, Netflix can be classified as a company with a long tail business model.