Cultural core-people-oriented, customer-centered, serving the society, teamwork and continuous innovation;
Core values-learning, competition, tenacity and development;
Enterprise spirit-learning, innovation, sharing weal and woe, keeping promises;
Enterprise ethics-honesty, integrity, loyalty and courtesy;
Behavior principle-be cautious to the end, walking on thin ice;
Service concept-maximizing user value;
Enterprise concept-the quality and value of pearls.