Basic requirements for representatives of pharmaceutical enterprises

1. Professional knowledge is one of the important conditions for becoming an excellent pharmaceutical business representative. Compared with sales in other industries, the professional knowledge of drug marketing is more demanding. Prescription drug marketers must be trained, otherwise they will not be qualified for their posts. The marketing speed of over-the-counter drugs is faster, but it is best to know medical knowledge, otherwise you can't deal with hospitals and doctors. Therefore, almost every regular pharmaceutical company requires a medical background when recruiting pharmaceutical marketers.

2. The representatives of pharmaceutical enterprises who are good at communication are different from the workers in R&D pharmaceutical industry. They pay attention to technical activities, while medical representatives pay attention to brain power, physical strength and communication skills, which are integrated into one. The brain is responsible for recording professional information such as the composition, curative effect and side effects of drugs; Physical strength is responsible for making medical representatives run between hospitals in the sunshine and rain; Communication ability allows pharmaceutical enterprise representatives to show their products in front of the hospital with the best appearance. At the same time, in addition to completing the sales of drugs, medical representatives are also responsible for customer management in the target area and maintaining customer relationships. Therefore, medical representatives should have good communication skills, be good at dealing with interpersonal relationships, and have the awareness of expanding new contacts under various environmental factors.

3. Professional Ethics The representative of pharmaceutical enterprises is a sensitive profession. Many enterprises regard good professional ethics as one of the essential standards when recruiting representatives of pharmaceutical enterprises. Therefore, representatives of pharmaceutical enterprises consciously cultivate good and standardized professional ethics, have a correct value concept, and show it in your daily code of conduct. I believe it will help you leave a reliable good impression in the hearts of customers, hospitals and company bosses.