Basic introduction Chinese name: Posenfield mbth: Pacific subordinate unit: New South Wales, Sydney, Australia Founded: 1974 Brand history, China company, cultural concept, product structure, brand history 1974 Pacific company ASM (Australian sheepskin factory) was established in New South Wales, Sydney, Australia, and began to study snow boots and various Australian sheep fur products. Pacific brand logo 1986 ASM's snow boots have spread all over duty-free shops, specialty gift shops and airport duty-free shops in Australia. 1989 ASM has produced snow boots all over Oceania. Because Kevin O 'Brien, director of ASM, likes and is good at sea sports, and PACIFIC Ugg, an English language of the Pacific, became his own brand in the 1990s with the popularity of Australian local models in Paris fashion, snow boots set off a heat wave in the global fashion world. In 2009, Pacific Posenfeld began to enter the China market, and successfully developed fur products suitable for Asians, such as snow boots, high-grade leather casual fashion shoes for men and women, auto parts, homes, clothing and so on. 20 10 the trial operation of the first store in China, Posenfield, Pacific Ocean has been recognized and sought after by local people. 20 1 1 year, there are 10 direct stores in China, covering Beijing, Tianjin, Shandong, Hebei and other regions. Pacific China, a China company, integrates the development, production and sales of new products, and has a development department, a production department and a marketing department. The product development department has the best fashion designers in the world to ensure the fashionable soul of the company's products. The production base is located in Hebei, covering an area of 700,000 square meters, with more than 700 employees and more than 300 senior and intermediate technicians. It has 600 sets of international advanced professional equipment, more than 40 million yuan in fixed assets and an annual output value of over 100 million yuan. The raw materials of the products are all high-quality sheepskin from Australia, the United States, New Zealand and the United Kingdom to ensure the quality of the products. The marketing department has direct stores in the commercial centers of more than a dozen big cities across the country, as well as online e-commerce branches, which are mainly responsible for opening up new markets and consolidating existing markets. Address of some stores: Pacific Store on the first floor of Beijing Sanlitun World Trade Center, Pacific Counter of Women's Shoe Department on the third floor of Beiguo Tianxia, Shijiazhuang, Hebei Province, Pacific Counter of Women's Shoe Area on the first floor of Zhenhua Commercial Building in Weifang, Shandong Province Pacific Counter of Women's Shoe Department on the third floor of Beiguo Tianxia, Shijiazhuang, Hebei Province Cultural concept. Corporate goal: corporate culture of the world's top 500 companies: customer first, value-oriented, comprehensive and meticulous corporate spirit: loyalty, unity, pragmatism and high efficiency business philosophy: innovation, people-oriented, sincere unity and reputation first brand style: true, comfortable and low-key luxury product positioning: men and women are fashionable, noble, leisure product structure, shoes step by step, dreams: single shoes in spring, summer and autumn are made of original cattle and sheep skins, and each. Every shoe implies the endorsement of comfort, nature, light fashion and light luxury. Every stitch and thread is carefully interpreting Posenfield's spiritual concept. Winter boots are the oldest and purest snow boots in Australia. The raw materials are only Australian specialty merino sheepskin, fur and lightweight EVA foam outsole are integrated, and the shape and style of shoe last specially designed for Asians make our customers enjoy the most comfortable and assured luxury! Household is a world: carpets, wool blankets, sofa blankets, pillows, cushions, wool, auto parts, wool quilts and decorations. All of them are designed and produced with sheepskin imported from Australia as raw materials. OEM for IKEA, Wal-Mart and other large international markets, with zero formaldehyde content and no pollution, and all indicators are in the highest international standards. Baby blankets are loved by mothers all over the world, and babies also fall in love with this feeling of being as safe, warm and comfortable as their mothers' arms! Clothing category: fur coat, fur hat, fur scarf, mink coat and all kinds of fur bags. Leading the fashion trend, the company directly cooperates with several large-scale breeding bases to reduce the profit links of middlemen and ensure the quality required by the brand. At the lowest price, the best quality, facing the customers belonging to Posenfield.