What do you think of the 70% increase in millet shipments in the second quarter of 20 17?

On July 7th, Lei Jun, founder, chairman and CEO of Xiaomi Technology, announced at the swearing-in meeting of Xiaomi's mobile phone business that mobile phone shipments in the second quarter were 2310.6 million units, up 70% from the previous month, setting a new record for quarterly mobile phone shipments. Unprecedented sales are confidence in their own strength and performance in the second quarter. After a year of suffering last year, Xiaomi has done a lot this year and increased investment in research and development. In February, I released my own 澎湃 S 1 chip, and in April, I released my own Xiaomi MAX2 in the strongest period. It is said that the plug-in battery life of 3 1 day is Xiaomi's work of constantly seeking technological innovation.

Last year's millet can be said to be a bitter year. The only flagship in the whole year is Xiaomi 5. Later, Xiaomi 5S and Xiaomi 5splus were not flagship in word-of-mouth and sales for various reasons. On the contrary, Xiaomi MAX and Xiaomi NOTE2 released in the first half of this year made outstanding contributions to the sales in the second quarter. Although Xiaomi 6 released in April this year was only a simple hardware upgrade, it broke the price of 1999, which greatly promoted the brand image and the sales of other products. If Xiaomi 6 is the brand image, then Red Rice NOTE4x is the backbone of Xiaomi sales, especially after the Snapdragon version went on the market, there was a situation that you can't have both high and Snapdragon. In addition to the large domestic shipments, this mobile phone is also very popular in Xiaomi's overseas market, which probably really helped Xiaomi set a record.

Xiaomi's record sales represent the recognition of domestic strength at home and abroad. In particular, this year's Xiaomi completely changed the previous monkey playing and paid more attention to technology research and development, which made Xiaomi have today's achievements.