Glasses are simple optical devices used to correct vision or protect eyes, which are composed of lenses and frames. Glasses are not only a tool to protect eyes, but also a cosmetic ornament. China has a huge glasses market with great growth potential. It is estimated that the sales revenue of China optical industry will reach 54.7 billion yuan in 2022, and the merger and integration of the industry will increase in the future. Enterprises are exploring online and offline interactive business models.
Current situation of glasses retail industry
1, glasses retail develops to chain.
Before 1980s, there was no glasses retail market in China. In the late 1980s and early 1990s, the structure of China optical shops was dominated by state-owned shops, while private shops were in the bud. The main products sold by optical shops are glass lenses and frames with single style and ordinary materials. With the application of titanium frames and resin lenses, new technology and marketing technology have promoted the development of glasses retail stores.
In the mid-1990s, the glasses industry entered a period of rapid growth. During this period, some optical shops that attach importance to reputation gradually developed and expanded in the competition, from single stores to large chain stores in regions or regions. Nowadays, domestic optical chain enterprises, such as Baodao Optical, have also made their own efforts, the scale has gradually grown, the industry echelon has gradually formed, and brand enterprises have begun to emerge. Up to now, domestic glasses retail stores with a certain scale have spread all over large and medium-sized cities in China, and are developing in the direction of modern marketing and chain operation.
2. Diversified retail formats are taking shape.
With the increase of per capita disposable income, consumers' spending power is enhanced and their consumption psychology is becoming more and more mature. The consumption demand of glasses is developing in the direction of diversification and personalization. Therefore, it has become a new trend of glasses retailing to deeply explore the consumption preferences of specific groups and subdivide the consumer market: there are both high-end glasses chain brands that meet the personalized needs of high-end consumers and price-oriented cheap glasses supermarkets to stimulate low-end consumption; There are professional medical institutions in vision care, such as eye hospitals, and fast fashion optical shops that encourage people to wear more glasses.
3. Foreign-funded enterprises enter the domestic glasses retail market.
In view of the huge development potential of China glasses market, some foreign glasses retail giants actively expand the domestic market. Multinational glasses companies with abundant capital have rushed to the China market through investment and acquisition. In 2005, HALInvestments Asia B.V, a Dutch glasses investment company, acquired 78% of the shares of Shanghai time-honored Red Star Glasses Company for RMB 2,654,380.4 million. Red Star Glasses Company has 49 direct stores and 64 franchise chain stores in China. In July 2005, Luxottica bought Beijing Xueliang Glasses for 290 million yuan, with 278 outlets. In June 2006, Luxottica acquired Shanghai Modern Optics with a purchase price of/kloc-0.40 billion yuan and 28 stores. Although these measures make the number of stores of foreign-funded enterprises increase rapidly in a short time, the consumption concept, consumption habits and water consumption of domestic consumers are still poor.
There are great differences between Pingping consumers and foreign consumers, and further adapting to the localization demand is the key for foreign-funded enterprises to improve their competitiveness in the China market.
4. The market potential is huge.
The rapid development of China's economy, the continuous improvement of national income and consumption level, the aging of myopia population, the increase of myopia population, the improvement of social aging and the enhancement of domestic consumers' awareness of health care have spawned a huge glasses market in China, with great growth potential. China Commercial Industry Research Institute's Analysis Report on the Development Prospects and Investment Opportunities of Glasses Industry in 20 17-2022 shows that the sales revenue of China glasses industry was only 175 billion yuan in 20 16, and it increased to 33 billion yuan in 20 16, with a compound growth rate of 88.3%. It is estimated that the sales revenue of China glasses industry will reach 54.7 billion yuan in 2022.
Source: Prepared by China Commercial Industry Research Institute.
Industrial chain of glasses industry
The glasses retail market consists of frames, lenses, sunglasses, reading glasses and contact lenses. Raw materials mainly include: glass, resin, plastic, metal materials and packaging materials. Downstream sales channels include: supermarkets, specialty stores, hospitals, vision correction centers, and e-commerce platforms.
Industry trend
1, the market share of glasses chain enterprises continues to increase.
With the change of consumers' consumption concept, people pay more and more attention to the professionalism of glasses service. The accuracy of lens degree, the professional level of fitting personnel and the reliability of fitting equipment are the basic standards to measure the quality of optical shops in consumers' minds, and the brand image of optical shops is also the guarantee to provide professional products and service quality in a certain sense.
Because of its brand advantages, good product quality and service quality, professional optometry service personnel and modern optometry equipment, glasses chain enterprises can better meet the needs of consumers, and their market share is expected to increase continuously.
At the same time, with the increase of consumer demand, the continuous increase of operating costs and the pressure of e-commerce shocks, the market share of small and medium-sized glasses retailers will continue to shrink, and large-scale glasses retail chain enterprises will gain greater development opportunities with the advantages of scale, management, brand and service, and the glasses retail market will surely develop in the direction of standardization and collectivization. The commercial circulation industry in developed countries in Europe and America has entered the era of chain operation. At present, the sales of chain operations account for more than 60% of the total sales, and the United States has reached 80%.
In 20 14 years, the sales of chain retail enterprises above designated size only accounted for 14.23% of the total retail sales of social consumer goods. It can be predicted that the large chain retail enterprises of China glasses will have greater market space in the future.
2. Second and third tier cities have great development potential.
With the promotion of urbanization policy in China, the retail market potential of glasses in second-and third-tier cities is greater than that in first-tier cities. According to the research report of the Boston Consulting Group, in smaller cities in China, only 65,438+08% of consumers reached the standards of middle class and affluent consumers in 2065,438+00, and this proportion will increase to 45% within ten years.
By 2020, the number of middle class and affluent consumers in China will increase by about three times, from 654.38+0.5 billion to over 400 million, and two thirds of them will live in small cities.
With the acceleration of urbanization, the improvement of urban residents' consumption level and the improvement of infrastructure construction such as logistics, second-and third-tier cities with relatively less fierce competition and greater development space will become the battleground for optical chain enterprises. Compared with the high labor costs and rental costs in first-tier cities, second-and third-tier cities with relatively low operating costs are also more suitable for glasses chain enterprises to open stores for national layout.
3. Explore online and offline interactive business models.
Because online sales of glasses cannot provide optometry services, online sales of contact lenses are strictly controlled. At present, the online sales of glasses are mainly sunglasses, and the proportion of online sales in China glasses retail market is not high. The interactive mode of offline optometry glasses, while displaying various styles online to attract consumers, combines online convenience with offline experience, which can not only reduce the operating costs of enterprises, but also grasp customer information and purchasing habits and realize precise marketing. In the future, leading enterprises in the glasses retail industry will accelerate the construction of e-commerce channels, seize emerging fields through differentiated products and services, and maintain their competitive advantage.
4. Industry merger and integration will increase.
At present, the concentration of China glasses retail industry is low. Through the internal integration of the industry, glasses retail enterprises can expand rapidly and increase their market share rapidly. Multinational glasses retailers enter the China market by merging existing domestic glasses retail brands, and realize cross-regional distribution in a short time. With the development of local excellent glasses retail enterprises, they have become an important participant in industry integration by virtue of localization advantages, and expanded the scale of enterprises through cross-regional acquisitions to further enhance industry concentration.
Eyeglasses leading enterprise
1, Dr. Lun
Bausch & Brenner Lomb is a global eye care company, which is committed to making consumers look better, look better and feel better through innovative technology and technology. Bosch Lombok Company was established in 1853, with an annual turnover of nearly US$ 2 billion. It has about 1 1500 employees in more than 50 countries around the world, and its products are sold to more than 100 countries around the world. Its global headquarters is located in Rochester, new york, USA.
2. Essilor Group, France
Bolong glasses, founded in 2003, is a brand of glasses under the French Essilor Group. 20 16, Bolong brand upgrade. We sincerely invite Anne Hathaway, an international superstar, as the brand spokesperson, to clarify the brand tonality of "modernity" and "elegance", so as to make the brand more international, fashionable and younger.
3. Doctor glasses
Doctor glasses is a chain enterprise engaged in glasses retail. Over the years, based in Shenzhen, the company has gradually radiated the whole country. In terms of sales scale and number of stores, it is one of the leading glasses chain retail enterprises in China. Under the company
It owns four brands, namely, President Optics, Doctor Glasses zèle and Si Tong Artificial, which are respectively positioned as "high-end customization", "professional optometry", "fast fashion" and "designer brand".
4. Essilor Group
Essilor is the world leader in condenser lenses. The group's companies are all over the world 100 countries. The group's success is the result of an innovation-driven system in 160 years. From design to production, the group has developed a series of lenses to correct and protect vision.
5.Luxottica (Luxun Tika) Group
LensCrafters is a high-end glasses retail brand under Luxottica (Luxun Tika) Group. Since it entered the China market in 2006, it has more than 200 chain stores in Chinese mainland and Hongkong.
6. Shenzhen Heze Lianchuang Investment Co., Ltd.
Shenzhen Heze Lianchuang Investment Co., Ltd. was established on 20 12, mainly engaged in the technical development of glasses, lenses, optometry and glasses. Its glasses brand Mujiushi.
7. Bao Dao glasses
As a well-known brand in the Chinese world, Baodao Optical has a history of more than 30 years. At present, it has developed markets in Chinese mainland and Taiwan Province Province respectively. Among them, there are nearly 1200 stores in Chinese mainland.
Hangzhou jiujing technology co., ltd.
Hangzhou Jiujing Technology Co., Ltd., formerly known as Jiuhe Trading Co., Ltd., is currently located in Zhejiang Hangzhou Oriental E-commerce Park. Founder Pu Huabin. Is a production research and development, styling design, independent sales of sunglasses, reading glasses, radiation protection glasses and related glasses manufacturers. Its glasses brands include Vigo sunglasses and Puandi goggles.
9. paramount optics co., ltd.
Paramount fashion sunglasses was founded in 1992. After 20 years of brand management, Paramount has always followed the romantic European style, integrated fashion, exquisiteness, comfort, durability and many other elements, selected high-quality lens and frame materials, constantly improved the comfort, durability and fashion sense of glasses according to the facial characteristics of orientals, led the domestic fashion trend of sunglasses, established a fashionable and elegant brand image, and always occupied a high market share in China.
10, Shanghai Sanlian (Group) Co., Ltd.
Shanghai Sanlian (Group) Co., Ltd., founded in 1956, is an enterprise group specializing in the retail and wholesale of watches, glasses and photographic equipment, with two major glasses brands, Wu and Maochang.
Industry competition pattern
In terms of quantity, there are a large number of optical retail stores in China, and few large leading enterprises occupy a large market share. The market concentration is low and the market competition is fierce. There are some problems in the market, such as disorderly competition, irregular management and indifferent brand awareness. The overall market is in the process of standardization and large-scale development. Among them, the retail market of low-grade glasses mainly faces price competition, which is close to perfect competition market; For the middle and high-end glasses retail market, large-scale glasses retail chain enterprises can provide professional try-on services, high-end glasses products and high-quality shopping environment to meet the diversified and fashionable glasses needs of consumers, so they have competitive advantages and huge market development potential.
Brief Introduction of China Commercial Industry Research Institute
China Business Industry Research Institute is a research institution under Shenzhen Zhongshangqing Big Data Co., Ltd., and its research scope covers emerging fields such as intelligent equipment manufacturing, new energy, new materials, new finance, new consumption, great health and "internet plus". The company is committed to providing various data services, research reports and high-value consulting services for domestic and foreign enterprises, listed companies, investment and financing institutions, accounting firms and law firms.
Research on Service Content of Commercial Industry in China
Industry research is the cornerstone for Chinese businessmen to carry out all consulting business. Through long-term follow-up monitoring of specific industries, analyze industry demand, supply, operating characteristics, profitability, industrial chain and business model, and integrate industries, markets,
Multi-level data and information resources such as enterprises and users provide customers with in-depth industry market research reports, comprehensively and objectively analyze the overall market capacity, competition pattern, import and export situation and market demand characteristics of the current industry development, analyze the production and sales operation of key enterprises in the industry, and accurately analyze and predict the future development trends of various industries according to their development trajectories and practical experience. China Commercial Industry Research Report is a rare and excellent material for enterprises to understand the latest development trends of various industries, grasp market opportunities, make correct investments and clarify the development direction of enterprises.
Research methods of commercial industry in China
China Merchants has more than 65,438+00 years of industry research experience, and has established various data analysis models by using Askci database. In the field of industry research and consultation, it has formed its own unique research methods and industry evaluation system by using industry life cycle theory, SCP analysis model, PEST analysis model, Porter's five-force competition analysis model, SWOT analysis model, Boston matrix and international competitive diamond model. In the aspect of market forecast and analysis, the model covers the demand forecast of new products, sales forecast of fast-moving consumer goods, market share forecast and other indicators, so as to realize targeted market forecast and analysis.
Data and Sources of China Business Research Report
Businessmen in China use various primary and secondary sources to verify the collected data or information. The first-hand information comes from the first-hand information data obtained by Chinese businessmen interviewing key enterprises in the industry; When Chinese businessmen obtain first-hand data through industry interviews, telephone interviews and other surveys, researchers will compare and verify the data and opinions of many interviewees with data or materials from various sources, and the company will also discuss the legality of the data sources in advance to ensure the reliability and legal compliance of the data. Second-hand information mainly includes various data, annual reports, industry yearbooks and other information released by National Bureau of Statistics, National Development and Reform Commission, Ministry of Commerce, Ministry of Industry and Information Technology, Ministry of Agriculture, China Customs, financial institutions, industry associations and social organizations.
The influence of China businessmen
National government departments and authoritative media widely reported and quoted the professional research conclusions of China Commercial Industry Research Institute.
Mainstream financial media at home and abroad and national government departments cite a large number of China business data and research conclusions, such as CCTV Finance, Phoenix Finance Sina Finance, China Economic Information Network, Ministry of Commerce, National Development and Reform Commission, and the State Council Development Research Center.