How do China enterprises weave the relationship network?

Reciprocity, affection and trust of the editorial department of this journal are the three elements of China enterprises' weaving network. Reciprocity is the basic principle of interpersonal attraction, and it is also the basic driving force for enterprises and entrepreneurs to weave relationship networks. In China's business circles, the application of the principle of reciprocity is very unique and innovative in China. Huawei's strategic reciprocity and Lenovo's interpersonal reciprocity are typical representatives. However, the cultural characteristics that China people always resort to emotions determine that managers in China like and are good at connecting relationships with emotions. Therefore, emotion has become one of the decisive factors in the relationship. Among entrepreneurs in China, Liu Chuanzhi is not very good at using the "soft power" of emotion. In addition, from the experience of the United States, no matter what type of company, the board of directors is increasingly recognized as an important factor in the success of the company. An enterprise or CEO should look for a board of directors that the enterprise needs, because the board of directors network will become the company's growing strategic competitive advantage, and the board of directors is also an important way for a company to establish strategic relations. For entrepreneurs in China, the importance of establishing a network is self-evident, so how to manage this complex network? Managers must first have five abilities, including: understanding the relationship network, the relationship network diagram, the ability to master strategic action points, the ability to fully deploy key points for a long time, and the ability to manage global relations. Secondly, the success of Yaya CEO freese also enlightens us that in relationship management, entrepreneurs should also pay attention to ten rules: build your network purposefully; Remember the name of the person you want to see; Establish a relationship in advance, don't pay it now; Don't eat alone; Make yourself more interesting; Smart with other secretaries; Dare to ask for help; Become a bridge of interpersonal network and know how to enjoy * * *; Insist on greetings; Use "anchor" to establish contact. Although the network is so important and special, if you blindly obey or cater to the "orders" of the network, it will inevitably limit the benign development of the enterprise and eventually lead to failure. In history, Rong, one of the founders of the cotton mill, is a special case. Although he succeeded through the social network of his family members and fellow villagers in China, he also maintained his management right in Shen Xin with a set of company management levels headed by himself. He overcame the opposition of his family and fellow villagers in his own network and developed Shenxinfa into a big profitable enterprise. On the way forward, he struggled with this network every step of the way, and finally completely transformed his social network, making it play a function similar to the management level of western-style enterprises.