The company is a large-scale enterprise specializing in the production and sales of jewelry products in China, with three production lines of gold jewelry, platinum jewelry and inlaid jewelry and a complete industrial chain integrating R&D, design, production and sales. As the vice-president unit of China Jewelry and Jade Jewelry Industry Association, the company has always taken quality first and customer first as its purpose, implemented institutionalized management from design, production, sales to after-sales, and obtained ISO900 1 quality management system certification.
The overall comprehensive strength of the company is in the forefront of the jewelry industry, and the brand has high market recognition. In recent years, the market share has been in the forefront of the same industry, and it is one of the well-known enterprises and market leaders in Chinese mainland jewelry industry. 20 10, 10 February, in view of the outstanding contributions and great achievements made by the company in creating brands, promoting jewelry culture and enhancing the development strength of Chinese jewelry and jade jewelry, the China Insurance Association awarded the company the honorary title of establishing a leading enterprise of Chinese jewelry brands. 20 10- 12, the company was recognized as "20 10 leading enterprise in jewelry and related products manufacturing industry" by China Industrial Journalism Society.
The company is one of the important gold jewelry manufacturers in China and an important strategic partner of the World Gold Council. The own brand "Ming" brand gold jewelry has won the favor of the market for its high quality. Confirmed by the World Gold Council, the company's "Ming" brand gold jewelry sales are in the forefront of the same industry in Chinese mainland, and the market sales continue to grow.
The company occupies a leading position in the domestic platinum jewelry field, and the technology, trading volume and market sales of the gold exchange are all leading in the industry. According to the data of the annual report of the Gold Exchange in 2008 and 2009 and the statistics of the monthly market report in 20 10, the platinum self-operated amount of the company ranked first among the members in 2008, 2009 and 20 10. Based on the platinum trading in 2009, the company won the honorary title of "Excellent Member" in the 2009 Platinum Trading Individual Award of Shanghai Gold Exchange. Confirmed by China Insurance Association, the sales volume of platinum jewelry with winning numbers in 2008, 2009 and 20 10 all ranked first in the same industry.
In the field of inlaid ornaments, the company adheres to the brand line and unique product positioning, and has developed into one of the important enterprises in this field. The company's inlaid ornaments have won consumers' love with their novel and fashionable designs and exquisite inlaid skills, and their sales are among the best in the same industry in Chinese mainland.