Corporate Culture of Jin Hongye Paper Co., Ltd.

Our vision: Committed to ecological balance and environmental protection, planting trees and making paper with high technology, providing various grades of high-quality household paper for all walks of life, enhancing paper culture and creating a high-quality life.

Our mission: to create a healthier and better life for the next generation.

Mission Statement: Make Jin Hongye the most popular tissue paper company in China and even the world.

Our business philosophy: pursue Excellence, customers like it best, employees like it best, and make the most profit.

Our brand strategy: China paper king-market share first, customer first.