The anchor guild, also known as the live broadcast guild, is an emerging industry with the rise of the live broadcast industry. The anchor association is a media company that has signed a contract with the live broadcast platform. The anchor guild recruited, trained and delivered new anchors to the live broadcast platform, and a number of small video celebrities such as "Li Ge", "Modern Brothers", "Brother Zhong" and "Shuobao" were born, all of which were supported by the anchor guild.
The anchor guild is like a star's brokerage company, with similar functionality. The anchor company is an internet model of economic companies, which is not limited to actual management and training, which also provides more possibilities, development space and market for anchor associations.