First of all, after so many years of development, home furnishing enterprises have now entered the sprint runway of more than 654.38+0 billion. At present, it is no longer just a collection of professional experience, but a broader strategic vision, capital vision and management vision, thus pushing this "old ship" to a new height. ?
Secondly, with the improvement of water, electricity and coal facilities in the household industry, there have been many "business model upgrades", such as self-assembly, personalized customization and prefabricated buildings. These brand-new business models cannot be completely controlled by the original talents alone. We can notice a phenomenon: Internet giants, which used to focus on traffic and e-commerce, also began to sink their home business and set up home business departments.
For example, Alibaba's actions in the home mall in the past two years not only rolled up his sleeves, but also set up the Tmall home decoration department to pull the home business that has been working hard on the ground into Tmall's shopping cart. Through investment, it penetrated into the Red Star Macalline and the Real Home. Internet giants such as Meituan Dianping and ByteDance all have their own home departments to expand the market, with annual revenues ranging from several hundred million to several billion.