At present, the field of third-party fund sales has long been applauded, but this has not reduced the enthusiasm of latecomers. Whether fund sales are blue ocean or red sea may be a matter of different opinions. Seeks the analysis, obtains the Public Offering of Fund sales license organization can be divided into two categories. First, licensed financial institutions, such as banks, insurance companies and Public Offering of Fund. There has been fierce competition with each other; The second is private institutions, which are non-traditional new licensed financial institutions that have emerged in the past two years. They are also very strong at present. Overall, the field of fund sales is indeed a competition for hegemony.
In Shi Jun's view, the opportunity is precisely in the small but refined segmentation field. "In Public Offering of Fund's sales business, there are actually many sub-industries. For example, banks may mainly sell Public Offering of Fund, and some Internet finance also sells Public Offering of Fund through the Internet. Public Offering of Fund's sales field has now become a red sea, but in addition to this low-starting and mass-oriented Public Offering of Fund, there are a large number of products that need professional services and high net worth people, such as private equity funds and public accounts. The current competition is not as fierce as expected. "
Shi Jun believes that licensed financial institutions are basically selfish. For example, except Public Offering of Fund, other types of products issued by banks are basically made by themselves or related parties. This selfish departmentalism is determined by nature and is often inevitable. The biggest feature of the third party is that it can screen products fairly and independently from the perspective of customers and markets. "So in terms of characteristics, the third party is not selfish. In other words, it is our greatest advantage to be able to really screen all high-quality assets. At this level, in addition to the institutions that specialize in producing asset management products and marketing their own platforms, there are actually very few institutions that actually do wealth management in the private equity field. P/2/P will of course be eliminated. "
From the demand side, the growth rate of China's GDP in recent years has not caught up with the growth rate of the whole residents' wealth. Shi Jun believes that China has achieved wealth management, especially for high net worth people. "In the process of the rise of such a middle class, especially the financial needs of high-net-worth people are expanding, and this market space is still very large." Shi Jun believes that the income-risk ratio of mass wealth management products for ordinary people is basically in a relatively low range, so he temporarily liberalized this field and focused on serving high-net-worth people. "It can be seen that at present, most institutions with fund sales licenses focus on publicly raised funds. We avoid its sharpness and rely on our original resources and competitive advantages to focus on gold diggers in the private equity field." She said.