Fujian Daimler Automobile Industry Co., Ltd. (hereinafter referred to as Fujian Daimler) was officially renamed Fujian Benz Automobile Industry Co., Ltd. (hereinafter referred to as Fujian Benz) on March 12. Fujian Automobile Industry Group Co., Ltd. and Daimler Light Vehicle (Hongkong) Co., Ltd. (the company is a joint venture between German Daimler AG and Taiwan Province Zhonghua Automobile Industry Co., Ltd.) were established in June 2007, with each party contributing 50%. As a key pillar industry strongly supported by Fujian Provincial Party Committee and provincial government, the establishment of Fujian Benz marks the successful transformation of Fujian automobile industry from Fujian-Taiwan cooperation to international cooperation.
Fujian Benz is located in Qingkou Investment Zone, Minhou County, Fuzhou City, Fujian Province, with a total investment of 208 million euros. Among them, the registered capital is 65.438+0.60 billion euros, the total construction investment is 65.438+0.88 billion euros, the total planned land for production and logistics is 660,000 square meters, the land for the first phase is 330,000 square meters, and the construction area is 65.438+0.49 million square meters. The factory introduced Mercedes-Benz production system (MPS), strict quality management system and complete supporting facilities. This is a world-class modern factory, with an annual output of 40,000 cars planned for the first phase. The company has gathered professionals with complementary advantages from China, German and Spanish, and built a young, self-disciplined, dedicated and efficient international team.
Fujian Daimler is Daimler's southern project in China and an important production base of Daimler's global strategy. As the only commercial vehicle production base of Daimler Group in Asia and Oceania, and also the base with the most complete product line, Fujian Benz adheres to the essence of Mercedes-Benz for a century, and introduces high-end commercial vehicles Viano, Vito Vito and Lingte Sprinter of Daimler's Mercedes-Benz to provide domestic customers with all-round business travel solutions. This series of products is famous for its ride comfort, functional practicability, spatial flexibility, driving safety and dynamic controllability. Viano, Weiting and Lingte were fully listed in May 20 10 and June 2012 1 year respectively.
Fujian Benz shoulders the mission of "devoting to the production, sales and service of world-class Mercedes-Benz commercial vehicles", and always follows the working methods of "standardization-specialization", "responsibility-starting from me", "passionate execution-immediate action" and "respect-respect other people's views", and wholeheartedly provides domestic users with excellent performance, safe and reliable automobile products and high-quality comprehensive services.
Renaming of Fujian Benz (introduction of renaming background)
1 In March, Fujian Daimler, as the only commercial vehicle production base of Daimler Group in Asia and Oceania, announced that it was officially renamed as Fujian Benz. More than 200 shareholders' representatives from Fujian Benz, as well as media and dealers from all over the country attended the press conference.
Mr. Lai Ruining, President and CEO of Fujian Benz Automobile Industry Co., Ltd. explained the company's name change: "Fujian Benz shoulders the mission of providing world-class Mercedes-Benz commercial vehicles for China consumers, and strictly follows the global standards of Mercedes-Benz in terms of technical equipment, manufacturing technology and quality assurance system, and is in the same strain as Mercedes-Benz. This renaming is conducive to narrowing the distance between enterprises and consumers. It also shows that we have always adhered to the essence of the Mercedes-Benz brand since the first day we entered China. This is also a positive measure for Mercedes-Benz commercial vehicles to be closer to the China market. "
At the press conference, Lian, Chairman of Fujian Automobile Industry Group and Chairman of Fujian Benz Automobile Industry Co., Ltd. said: "Fujian Benz is a successful example of internationalization cooperation of Fujian automobile industry. Fujian Benz inherits the brand essence of Mercedes-Benz. Taking Fujian Benz as the enterprise name can more intuitively reflect the relationship between enterprise brand and product brand. The development of Fujian Benz will bring more powerful impetus to the high-end commercial vehicle market in China. "