Boss, what does the label mean?

"The boss is small and beautiful" is a business model and concept, which originated from the theory of "emotional wealth" put forward by stoner, the winner of the Nobel Prize in Economics in 1997. This concept means that people spend money to buy goods or services not only because of their practicality, but also because they can bring emotional satisfaction and enjoyment.

"The boss is small and beautiful" is a business philosophy evolved from this theory. Its main purpose is to pursue refined, high-quality and personalized products and services, as well as to focus on core business, keep a close eye on user experience, and manage simply and efficiently. It is usually used to describe small companies, brands or products with high professionalism and quality, paying attention to details and user experience, such as some creative design studios, high-end restaurants and handicraft brands.

Therefore, the label "boss is small and beautiful" can be understood as a business philosophy and brand label that advocates high quality, personalization, attention to details and user experience.