Legal basis: Tourism Law of the People's Republic of China
Article 23 the State Council and local people's governments at or above the county level shall formulate and organize the implementation of industrial policies conducive to the sustained and healthy development of tourism, promote the construction of tourism and leisure system, take measures to promote regional tourism cooperation, encourage the development of cross-regional tourism routes and products, promote the integration of tourism with industry, agriculture, commerce, culture, health, sports, science and education, and support the development of tourism in ethnic minority areas, old revolutionary areas, remote areas and poverty-stricken areas.
Twenty-fourth the State Council and the local people's governments at or above the county level shall, according to the actual situation, arrange funds to strengthen the construction of tourism infrastructure, tourism services and tourism image publicity.
Article 25 The State shall formulate and implement the strategy of enhancing tourism image. The State Council tourism authorities should co-ordinate the overseas promotion of national tourism image, establish tourism image promotion institutions and networks, and carry out international cooperation and exchanges in tourism. The local people's governments at or above the county level shall co-ordinate the organization of local tourism image publicity.