Jinyi's creative R&D team is a powerful design team, composed of many senior planners and designers who have made outstanding achievements in many fields, and strives to match and show artistic value, cultural value and collection value in product theme, connotation, appearance and packaging.
At the 4th China Cultural and Creative Industry Summit Forum in 2009, Jinyi's "Golden Key of Expo" won the 2009 National Award-Best Creative Product Award.
Jinyi Culture invested in the creation of Creative Asia (full name "Asian Urban Cultural Creative Design Alliance") in Jiangyin on 20 10/0.000, covering an area of about10,000 square meters, surrounded by flowing water, and the human landscape is breathtaking. Creative Asia aims at "the most influential urban cultural and creative institution", integrates urban resources such as government agencies, creative design enterprises, universities, professional artists and designers in Asia, and devotes itself to the research and development of urban cultural elements.
The Asian Urban Cultural Creative Design Alliance integrates the resources of the government, enterprises, universities, professional artists and designers, and relies on the Asian Creative Building to establish a perennial institution integrating R&D and commercial operation, deeply studies the cultural elements of cities, designs and develops city logos, urban space designs, souvenirs, mascots, publications, high-end souvenirs and gifts that are in line with urban personality, promotes economic cooperation among Asian cities, helps the local creative industrialization of cities, and promotes Asian urban culture.
Production strength
Jinyi integrates the resources of many manufacturers who have mastered the world's leading precious metal processing technology, and has established long-term strategic cooperative relations with Shanghai Mint, Shenyang Mint, Shenzhen Bao Guo Mint Co., Ltd., Nanjing Mint, Great Wall Refinery, etc. The products adopt first-class precious metal casting technology and top jewelry manufacturing technology to ensure the excellent quality of each product. The above partners are all produced within the system.
First of all, Jinyi mainly uses domestic mints to ensure the quality. At the same time, quality problems are completely eliminated through four links: raw material inspection, semi-finished product inspection, finished product warehousing inspection and outbound inspection. The products produced are certified by the state-owned mint or the National Jewelry and Jade Testing Center.
Marketing strength
Jinyi has gradually established a marketing network covering more than 0/00 cities in China, including banking system, postal system, more than 70 Jinyi gold specialty stores, stores covering major jewelry retail enterprises, large department stores, TV sales, online sales and other channels.
According to the product positioning, adhering to the tenet of benefiting the people, the company implements the price strategy of low price and benefiting the people, develops precious metal products according to the investment demand and collection demand, and is committed to satisfying the pursuit of consumers at all levels such as investment, collection and culture.
Jinyi spends more than 65438+ billion yuan on brand and product promotion every year, and has established long-term and stable cooperative relations with major domestic newspapers, television, radio and mobile phone media.
With perfect after-sales service, advanced member management system and scientific marketing model, Jinyi has promoted the stable development and virtuous circle of the enterprise.
Franchising experience
Jinyi used to be a franchised dealer of precious metals for the Beijing Olympic Games. During this period, under the guidance of inheriting sports culture and carrying forward the Olympic spirit, she developed a number of Olympic precious metal products with great collection and artistic value. It involves banking system, Olympic licensed merchandise storefront system, call center, specialty store and other channels. , and use DM, radio, television, outdoor advertising and other publicity methods. , creating sales of over 1 100 million. Through Olympic franchising, we have gained rich and valuable experience in franchising mode, and also comprehensively improved the management and operation level of the company.
In August, 2008, Jinyi signed a contract with Guangzhou Asian Games Organizing Committee, and officially became a precious metal supplier and licensed manufacturer of 16 Asian Games. On June 5438+00, 2008, the company established Guangzhou branch, which sounded the horn of the licensed precious metals market for the 20 10 Guangzhou Asian Games. Then, the first precious metal product authorized for the Asian Games, the Asian Zodiac Gold and Silver Bar, was successfully listed.
In May 2009, Jinyi and the marketing department of Guangzhou Asian Games Organizing Committee held a grand national launch ceremony of precious metal products for the Asian Games in the Great Hall of the People in Beijing. More than 200 precious metal dealers from all over the country participated in this activity, which greatly promoted the Guangzhou Asian Games.
In March 2009, Jinyi signed a letter of intent for strategic cooperation with China Gold Group Shanghai Gold Company, and formulated a cooperation plan for the Guangzhou Asian Games based on the products, so as to make a forward-looking cooperation vision for Jinyi Gold as a licensed precious metal product management enterprise for the Shanghai World Expo. At that time, China Gold agreed to use China gold brand, national sales channels and China Gold Group's proprietary raw material "99999" high-purity gold to carry out in-depth cooperation with Jinyi Company in the market development of Expo products.
In April 2009, China 20 10 Shanghai World Expo Bureau officially announced that Beijing Jinyi Culture Development Co., Ltd. was the franchise enterprise of Shanghai World Expo. Cashione has developed near 10 precious metal authorized products for Shanghai World Expo. It is estimated that by the end of the Shanghai World Expo, our company will develop nearly 100 products with an estimated sales of 2 billion.
information management system (IMS)
Jinyi started the information system of SAP, a world-class ERP supplier, and customized the standardized ERP operation process according to different sales models such as channels, specialty stores and personalized customization. At the same time, the system operation is integrated, and the software operation spans multiple departments, achieving the purpose of continuously reflecting the project progress, quality status, sales data, inventory data, goods operation status, settlement vouchers and other information, and providing basis for decision-making. Through ERP, business departments at all levels have optimized the docking process, reduced communication costs and improved work efficiency.
Logistics distribution system
Jinyi has two storeys of 3000 square meters storage space. Using the advanced warehouse logistics management system, the barcode batch management, uniqueness management, intelligent location management and virtual location management are realized. , real-time and flexible, reducing management costs. The next step will be to continuously improve the internal environment of warehousing and the external environment of transportation. Transportation mainly depends on EMS, SF, China United Airlines and other large logistics companies, and signed long-term cooperation agreements.