Guangzhou, Baixiang and Hua Bing are well-known brands of Baihua Company, which have high popularity and customer loyalty in the field of flavors and fragrances. In recent years, the company has formulated and implemented the corporate brand strategy, positioned the market around the brand, intensified brand publicity, and strived to continuously enhance the brand image and strive for brand-name products. The company's "Guangzhou" brand flavors and fragrances won the title of famous brand products in Guangdong Province, and "Guangzhou" brand won the title of famous trademarks in Guangzhou and Guangdong Province successively. This year, in order to promote the company to upgrade the product grade, improve the scientific and technological content and expand the product popularity, the company declared the "Guangzhou" brand as a national well-known trademark, so as to enhance the international competitiveness and expand the domestic and foreign markets. The company has also been rated as an advanced enterprise of light industry quality and benefit in Guangdong Province and the whole country.
Baihua Company strives to practice the principle of "science and technology are the primary productive forces, and strives for development through innovation", attaches importance to scientific research and development, grasps the pulse of the development of international flavors and fragrances, constantly brings forth the new and always leads the peers in technology and products. In recent years, the company has continuously introduced foreign advanced technology and equipment. Through digestion and absorption, it has the production capacity of 12 synthetic perfume products such as citronella oil series and litsea cubeba seed oil series. The company introduced the production process software of ionone series products from abroad, and through digestion and absorption, designed a set of production process equipment of ionone series products controlled by computer distribution system with international advanced level in the 1990 s, which was the first in China; Develop the production process of ethyl ionone, have independent intellectual property rights and realize large-scale production; Equipped with international advanced supercritical carbon dioxide fluid extraction equipment and molecular distillation equipment, and applied to the development of natural spices; The introduction of international advanced large-scale detection instruments, such as GC-MS, AAS, technical software of flavors and fragrances, and composition analysis data database, has strengthened the investment in basic research of flavors and fragrances and greatly shortened the development cycle of new products. In terms of essential development, Baihua Company attaches great importance to adjusting product structure, taking the market as the guide, and constantly developing marketable products. Baihua Company has developed microcapsule essence, seasoning essence and feed essence on the basis of food, daily chemical and tobacco, bringing the variety to nearly 1,000, meeting the needs of different manufacturers. Baihua company is committed to developing the application of bioengineering technology in essence development on the basis of continuing to develop traditional fragrance blending technology. By applying this advanced food high technology, a series of new flavors such as cold drink base essence, abalone essence and abalone series seasoning have been introduced successively, which has explored a successful way for the product structure adjustment of enterprises.
The company not only attaches importance to technology and management, but also relies on information technology to promote enterprises to a higher level. In July, 2002, the company introduced the ERP (Enterprise Resource Planning) system of German SAP company, which passed the acceptance of Guangzhou Science and Technology Bureau and Accounting Computerization Association respectively, and promoted the informationization process of the company in an all-round way. At present, the system has entered the stage of full operation and achieved remarkable results. By establishing its own ERP system, Baihua can achieve the purpose of reducing inventory cost, manufacturing cost, management cost and improving production capacity, thus improving the competitiveness of products and strengthening customer satisfaction and loyalty. On the other hand, ERP system will make full use of modern information technology such as Internet, organically combine the internal resources of the company with the external information of the enterprise, and enhance the competitiveness of the enterprise with the help of information technology and international advanced management experience.
Since the OA office system was fully promoted in the company from 65438 to 0997, it has gradually realized paperless office, reduced management costs and improved the work efficiency of company employees. In March 2004, the OA system was upgraded, and at the same time, the computer equipment used in the late 1990s was eliminated or upgraded, which further improved the company's work efficiency. At the same time, the company also implements DMS management, which truly unifies equipment management, safety management, 5s management, personnel assessment and rationalization suggestions into one system, and publishes relevant information to employees in the form of publicity, creating a good atmosphere in which everyone cares about the enterprise and how to improve their work, so that all aspects of the enterprise can be continuously improved, the overall corporate image can be improved, the overall quality of all employees can be improved, and the competitiveness of the enterprise can be enhanced. The company passed the ISO9000 quality management system certification for the first time on 1997. In addition to continuous improvement through various process activities, ISO9000 operation also introduces ISO system management software to manage the documents of the whole system, record various activities, realize resource sharing, update and adjust relevant documents and materials, and reduce complicated document approval procedures and paper waste. At the same time, this management method has also been recognized by supervision and audit institutions. In 2004, it passed the ISO900 1 quality management system certification review again. At the same time, Baihua Company applied for the producer certificate of halal food according to the needs of Indonesian customers, which proved that some of Baihua Company's edible flavors were produced in accordance with Islamic rules. This will provide a passport for further developing the food market in Islamic countries, and will also broaden the sales channels of domestic halal food enterprises.
The company implements the general manager responsibility system under the leadership of the board of directors, with four departments, two rooms, one company, one center and three workshops, and the existing fixed assets are 78 million yuan. In 2004, the company achieved a total industrial output value of 1 100 million yuan, with an annual output of 1298 tons and 628 tons of spices. The company always adheres to the business philosophy of "quality first, customer first", pursues the long-term development of the company's various businesses, and improves the company's economic and social benefits; With the aim of "prospering social economy and making all shareholders obtain satisfactory benefits"; Carry forward the school spirit of "unity, dedication, honesty and innovation" and the spirit of "shaping natural beauty and fragrance all over the world"; Give priority to one industry and develop diversified business; Accelerate technological transformation and develop more new products of flavors and fragrances. The company will continue to make friends with colleagues at home and abroad on the principle of equality, mutual benefit and common development, hoping to show the world a beautiful scene of "a hundred flowers blossom and the fragrance of the four seas" in the near future.