"Haier" has become the first brand of white goods in the world, and has been rated as one of the top ten innovative companies in the world by the website of Newsweek.
Haier builds a world-famous brand in the Internet era.
The characteristics of world-famous brands in the Internet era are that they can quickly meet the individual needs of users, and enterprises need mass customization instead of mass manufacturing.
Haier seized the opportunity of the Internet to solve this challenge, actively explored and practiced the "win-win" model, realized the transformation from "selling products" to "selling services" through the organizational innovation of "Dao Triangle" and the construction of "end-to-end" independent operators, and created differentiated and sustainable business competitive advantages.
Trend-leading development advantage-Haier has applied for more than one patent 1 100 million, ranking among the top household appliances enterprises in China and taking the lead in achieving zero breakthrough in international standards.
Haier has participated in the drafting of 51 international standards, and 27 standards have been promulgated.
Haier drives the export of the whole industry chain through standard output.
Under the zero distance of virtual network integration, Haier has a strong marketing network advantage in the domestic market, and is fully integrated with the Internet, which has the competitiveness of "zero distance under virtual network integration" to meet the first demand of users at the first time.
"Virtual network" refers to the Internet, through the Internet community to form user viscosity,
"Real network" refers to marketing network, logistics network, first-time service network and customer satisfaction network.
So many world-renowned brands will entrust all or part of their sales to Haier in China.
Haier also sells Haier products through its own overseas channels, forming a resource exchange and accelerating the pace of Haier's entry into the world market.
The "supply on demand" of zero inventory-changing the traditional product-centered development model of enterprises, implementing user-centered mass customization on demand and supply on demand, and realizing "zero inventory" and "zero receivable".
On the basis of zero liquidity loan, Haier CCC (cash turnover days) is negative 10 days.
In the future development, Haier will closely focus on the needs of the Internet of Things era, focus on the integration of U-Home, master the right to speak of patent standards, further develop the global marketing network, and create more user resources.
At the same time, the "trinity" localization model integrates global research and development; Manufacturing and marketing resources to build a global brand.
While developing, Haier actively assumed social responsibility, rebuilt 129 Hope School and produced 2 12 animated film "hb Children's Science and Education".
Haier is the only global white goods sponsor for the 2008 Beijing Olympic Games.