China Mobile Communications Group Co., Ltd.:
China Mobile Communications Group Co., Ltd. (English name: China Mobile, CMCC or China Mobile, China Mobile) is a central enterprise established on April 20, 2000 according to the overall arrangement of the national telecommunications system reform. 20 17 12, China Mobile Communications Group Company changed its corporate system. The enterprise type was changed from a state-owned enterprise to a wholly state-owned company and renamed as China Mobile Communications Group Co., Ltd. China Mobile is a mobile communication operator based on GSM, TDD-LTE and FDD-LTE networks. China Mobile wholly owns China Mobile (Hong Kong) Group Co., Ltd., and its holding China Mobile Co., Ltd. has set up wholly-owned subsidiaries in 365,438+0 provinces (autonomous regions and municipalities directly under the Central Government) and Hong Kong, and listed in Hong Kong and new york, mainly engaged in mobile voice, data, broadband, IP telephone and multimedia services, and has the right to operate computer Internet international networking units and international import and export operations. The registered capital is 300 billion RMB, the asset scale is nearly10.7 trillion RMB, and the total number of employees is nearly 500,000.
China Mobile has successively owned brands such as "M-Zone", "Shenzhou Tour", "Global Connect", "Power 100" and "G3", and announced the 4G brand "He! Harmony marks the official launch of China Mobile's 4G service, and its development slogan is: Mobile 4G, the international mainstream, one step ahead. On June 25th, 20 19, China Mobile released the 5G brand logo.
2065438+In July 2009, the Fortune Global 500 list was released, and China Mobile Communications Group Company ranked 56th. 2065438+In July 2009, China Mobile ranked 8th among the top 500 companies in China. In 2020, Fortune 500 ranked 65th. 202 1, ranking 56th among the top 500 in the world.
Corporate logo:
On September 28th, 20 13, China Mobile changed into a new LOGO designed by Zhengbang Brand Consulting Service Group. The new LOGO, shaped by new ties, not only continues the brand image assets of China Mobile, but also makes the whole image more concise, dynamic and interoperable, which opens the extension of Internet characteristics. Fashionable, friendly and intelligent light blue has replaced the strong and cold color feeling in the past, and the faint green vitality has injected innovative vitality and social responsibility brand association into the enterprise. Adhering to the core values of "responsibility and excellence", the new logo embodies the strategic vision of "moving to change life", strengthens the value commitment of China Mobile as a corporate citizen to the country and society, and weakens the communication with consumers in terms of functional benefits and experience. Change "China Mobile Communication" to "China Mobile" and delete the word "communication" in order to break the limited cognition of "China Mobile is engaged in telephone communication" and dilute the industrial attribute of "communication" of China Mobile. Changing "China Mobile" to "China Mobile" and changing uppercase letters to lowercase letters not only improves readability, but also brings vividness and friendliness to the brand image of China Mobile.