Corporate vision: Building a Leading Brand
Core values: justice, enterprising and trustworthiness.
Business philosophy: pay attention to demand and persist in innovation.
Product concept: light and simple, bright and unified.
Quality concept: quality comes from strict compliance with standards.
Service concept: quality products = sincere service.
Resource view: the most important resource of a company is its employees.
Corporate style: strict and unified.
Staff style: pragmatic and agile
Corporate image: neat and orderly