Focusing on selfie and beautiful economy, Meitu has formed a "6+ 1+N" product matrix with six core apps and Meitu mobile phones, with a monthly activity of 48 1 billion, ranking among the top nine non-game application developers in the world. Under the positive cycle of "massive users+word-of-mouth effect", the "content-based" application and "shared" photo social interaction, which are different from simple tools, will amplify the cross-promotion effect of the company's application, and then build an integrated and beautiful high-consumption community. Coupled with the strong performance at sea, it is estimated that the MAU will increase to 570 million in 20 18, and the average monthly income /MAU will reach 1.25438+0 yuan.
Meitu uses the first-Mover advantage to build an application matrix and reach the top of the image application market. In 2008, Meitu launched Meitu Xiu Xiu, the first simple portrait beauty application, which solved the problem of using professional retouching software (such as. Photoshop) has complex functions, high learning cost and makes up for the blank of retouching/beautifying in the market. Subsequently, with innovative and simple application functions and first-Mover advantages, it quickly created a variety of star applications and became the leader in the image application market. As of August, 20 17, Meitu Xiu Xiu and Beauty Camera occupied the first and second positions in the picture application market in China respectively.