The first is the business model of integrated sales of software and hardware, which is different from other manufacturers specializing in software and hardware. Apple's software and hardware are excellent companies. The integration of software and hardware has long been a product that is more in line with the user experience. This is unique to Apple. Facts have proved that it is also quite successful. Iphone and ipad rely on ios system, and mac series rely on mac os system, which makes Apple independent from other manufacturers who simply produce mobile phone tablets and traditional computers, and is unique and avoided. So Apple is synonymous with fashion, because it has something different, which is the characteristic of software and hardware integration.
Second, Apple's iTunes store has created a new model of copyright protection and sales. This shop sells music, videos, software, books and so on. Especially for mobile device software, there are hundreds of thousands of softwares on ios. It can be seen that developers are keen on the ios platform. The main reason is that ios is a closed system. Apple can control the installation of software in this closed way, so that consumers must install genuine software, which can protect the interests of developers. Developers will actively participate in the development of ios software when they feel that they have money to earn. Apple makes money by collecting commissions from the proceeds of selling software. This model was followed by Google, Microsoft, Amazon, Blackberry and other manufacturers. Music sales reflect the success of Apple's business model. Apple seems to occupy the vast majority of the market for genuine software sales, and basically all European and American music will be sold on iTunes.
Third, Apple's Apple store has a large number of branches all over the world, and has opened its own physical stores to sell its own products, so that interested potential users can experience the charm of Apple products personally. This is the best advertisement. Through the display, sales and post-warranty of physical stores. Apple has established a complete sales and after-sales system, which is conducive to attracting consumers. I don't know if this business model was initiated by Apple, but Apple did the best, and Microsoft, Sony, Samsung and so on are also learning from it.
I think these three points are representative for the time being. Welcome to add them downstairs. The sentence "He didn't actually invent anything" upstairs completely shocked me. Jobs didn't invent much, but it can't be said that he didn't invent anything. Didn't he invent many Jobs patents in the US Patent Office, and the Patent Office would give them to him? Jobs is a man who doesn't know technology, but he definitely knows what we need better than himself. He cares about details. Many details of Apple products have been patented by Jobs, and it is these details that make Jobs pursue perfection and the ultimate.
Some people may not even have heard of Jobs, but he did change the whole world.