China Shengmu Organic Dairy Co., Ltd. (hereinafter referred to as "China Shengmu"); Formerly known as Inner Mongolia Shengmu Hi-Tech Animal Husbandry Co., Ltd.) is listed on the main board of Hong Kong Stock Exchange. The fledgling China Shengmu claimed to be "the world's first organic milk company" and wanted to "become the world's leading organic dairy company". The concept of organic milk has aroused doubts from people in the industry.
When it comes to food safety, China people are familiar with such terms as "tainted milk powder", "melamine", "Sudan No.1 egg", "dyed steamed bread" and "lean meat powder".
For the mixed products on the market, how can citizens eat safe food? The concept of "organic" put forward by merchants instantly swept the market in China, and "organic milk", "organic eggs" and "organic vegetables" seemed to be the labels on people's dining tables to distinguish safe food from unsafe food.
In the dairy industry, some giant enterprises play an "organic" brand in a single category, such as Mengniu's "Not all milk is called Telunsu" and Yili's "Every drop of Jin Dian milk is pure as gold only for the person you like", which has become the endorsement of high-end milk.
According to the "Shengmu All-organic Industrial Chain" shown by China Shengmu official website, the reporter of Caijing Weekly found that its organic production process can be divided into: organic planting, organic breeding and organic processing of organic products in an organic environment. Among them, "organic environment" is a selected limited area to realize an industrial and pollution-free environment; "Organic planting" adopts the way of self-planting alfalfa, and there is no pesticide or chemical fertilizer in the planting process; Self-built organic pasture has completed the "organic farming" link, and organic cows fully enjoy the healthy environment in the desert, and no antibiotics and hormones are added in the farming; Shengmu also built a special organic factory for "organic processing", promising no pigment and no preservatives; Finally, the full name of traceable, safe and healthy organic milk was produced.
In this regard, Chen Yu, chief analyst of Oriental Iger Dairy, said in an interview with the reporter of Caijing National Weekly that mentioning "organic" in the dairy industry itself is a conceptual innovation that caters to the needs of consumers. If you want to be organic, you need to work hard to build an organic milk source. In addition, there is an important standard for organic milk, that is, artificial insemination is not allowed, which is still controversial in the industry.
When talking about the advantages of China Shengmu business model, Yao Tongshan, chairman of China Shengmu, declared: "Only the desert can truly build a large-scale organic milk industry system."
Regarding this view, Chen Yu told this reporter that China Shengmu Organic Milk Source Base is located in Ulan Buh Desert, Bayannur, Inner Mongolia. Comparatively speaking, the man-made damage to the agricultural production environment is not serious. However, from the domestic climate and environmental conditions, the photosynthesis of plants is inseparable from the atmosphere, and it is difficult to achieve 100% organic from feed planting to dairy farming and milk packaging.
Wang Dingmian, a senior dairy expert, also believes that if it is organic, it means that alfalfa and other feeds do not use chemical fertilizers and pesticides in the whole process. Moreover, the whole industrial chain of production, processing, packaging and sales must meet the organic standards. In the current domestic climate environment, it is difficult to achieve pure natural feed cultivation, and it is impossible for cows not to get sick, so it is inevitable to use antibiotics when they get sick.
The concept of organic milk and the publicity of advertisements make many consumers think that organic milk on the market is synonymous with safety, and conventional milk seems to be endowed with unsafe connotation. In this regard, Chen Yu, a dairy analyst, believes that the advertisements of merchants have virtually created an illusion for consumers. Conventional milk is not equal to unsafe. Organic milk is green and pollution-free, and microbial indicators are more strictly controlled. For example, the difference between high-end cars and low-end cars, organic milk is a luxury, and there are stricter requirements from the source of raising animals, epidemic prevention and reproduction.