Why does Toyota invest in Didi through car rental companies?

Because in this case, profits can still be increased, which is a commercial means. Meanwhile, in order to comply with China's new energy vehicle regulations, Toyota is also considering providing electric vehicles made in China in 2020 or later. At present, Didi has cooperated with the electric vehicle business that Toyota is developing. But from the past experience, this investment is in line with Toyota's consistent strategy.

From June, 2065438 to June, 2008, Toyota invested 10 billion dollars in Grab, the second largest online car platform in the United States, which made the valuation of Grab reach 10 billion dollars. At the same time, a Toyota executive will join the Grab board of directors, and a Toyota team member will become a Grab executive; The two parties will also work closely with Toyota Mobile Service Platform (MSPF).

Two months later, according to The Wall Street Journal, Toyota invested $500 million in Uber, the originator of the online car ride, to accelerate its business in go on road trip. After this investment, Uber's valuation will reach 72 billion US dollars, a substantial increase from before.

According to the Tokyo News Agency, Toyota will invest about 50 billion yen to form a car rental company with Didi. It is reported that Toyota will contribute about 50 billion yen and Didi will contribute about 8 billion yen, making a total of about 60 billion yen. The car rental company jointly established by the two parties will buy Toyota cars and lend them to drivers, and Toyota dealers will be responsible for car maintenance. In order to comply with the new energy vehicle regulations of China, which require automakers to produce electric vehicles, Toyota will also consider providing locally produced electric vehicles by 2020 or later. It is worth noting that Toyota has previously invested in Uber through its financial subsidiary Toyota Financial Services.