China Resources Ipoh Beverage (China) Co., Ltd. belongs to China Resources Venture Co., Ltd., a Hong Kong listed company under China Resources Group. Headquartered in Shenzhen High-tech Industrial Park, it has four production bases and several processing bases in Shenzhen, Maanshan, Guangzhou and Guangdong.
Longhuan Company was formally established on 1984. This dragon ring company is actually the predecessor of Ipoh. The product sold by this company before was children's oral liquid. It was not until 1990 that they began to sell mineral water. At that time, everyone's salary level was not very high, and the monthly income was only about 100 yuan to 200 yuan, but Ipoh actually sold for three yuan, so Ipoh was a well-deserved luxury for the people at that time.
Although expensive, it must be said that Ipoh is unique in the whole market. They seized the market at the fastest speed, which really helped to make a good start, but later the development process was not so smooth, and they even faced prostitution twice. Vanke Group also spent huge sums of money at that time and bought 5 1% shares of Longhuan Group. After Ipoh was acquired by Vanke, they were still full of expectations. They always feel that under the leadership of Vanke, the company can keep moving forward, go abroad and go to the world.
However, the dream is beautiful, but the reality is very skinny. 1996 the competition in the mineral water market is becoming more and more fierce. In the early stage, Ipoh still had some advantages, but in the later stage, Ipoh's profit was negligible. At that time, Vanke was carrying out a major reform of its subsidiary. Ipoh's sales situation was not optimistic, and it was soon abandoned by Vanke.
After that, Ipoh Group was sold for the second time and resold to China Resources Group. In fact, no matter from the enterprise scale or development strength, this group can not be underestimated. China Resources Group has a huge industry, and they are involved in a wide range, including beer, electricity, coal and so on.
With the support of China Resources, Ipoh is developing steadily. In 2007, Ipoh was the most recognized mineral water in Guangdong, and this development momentum continued until 20 13, and Ipoh even surpassed the ice dew owned by Coca-Cola. By 20 15, Ipoh's turnover will directly exceed 10 billion.
Important awards
20 19
1, obtained the second-class certificate issued by Shenzhen Special Equipment Industry Association;
2. Obtained the honorary title of "EHS Demonstration Base" awarded by the Group;
3. Won the honorary title of "Gold Award" by the Quality Professional Committee of Guangdong Light Industry Federation;
4. Won the honorary titles of "Silver Award" and "Excellent Award" of Shenzhen Quality Association (1).
5. Won the honorary title of "Top 50 China" and the honorary title of "Excellence Award" by the Quality Branch of China National Light Industry Federation 1.
the year of 2020
1, awarded the honorary title of "Gold Award" by the Quality Professional Committee of Guangdong Light Industry Federation;
2. Won the honorary title of "Bronze Award" of Shenzhen Quality Association 1 and "Excellence Award"1;
3. Won the honorary title of "Second Prize" in china association for quality.
202 1 year
1, awarded the honorary titles of "Gold Award" 1 and "Silver Award" 1 by the Quality Professional Committee of Guangdong Light Industry Federation;
2. Won the honorary title of "Bronze Award" of Shenzhen Quality Association.