1. Haier Real Estate was established in 2002 and is a wholly-owned legal entity specialized in real estate investment, development and operation under Haier Group. At the end of 2009, it was renamed as "Haier Real Estate Group". Adhering to the Haier spirit of "creating resources and enjoying a world-renowned reputation", the guiding principle of "zero defect, differentiation, strong stickiness and win-win" and the Haier style of "one person, one company, quick decision and quick decision", the company strives to build the most competitive industrial real estate brand in China through the strategic approach of "one store, one warehouse" and the mechanism platform of "big resource exchange".
2. Haier is the sea, and all rivers run into it. Qingdao Haier Real Estate Group Co., Ltd. focuses on outstanding talents from all corners of the country; Cooperate with outstanding enterprises in the industry with the broad mind of the sea; Create "the most competitive industrial real estate brand in China" with the creative spirit of the sea; With the persistence of the sea, we will provide customers with "the overall solution for a better home life"; With the mind of all rivers running into the sea, we will build giant buildings such as "Haier Times Square" and win the hearts of the people; Realize the strategic goal of "one store, one library of wise people" with the energy of the sea.
3. The company now has a number of real estate project companies and a property management company. The investment and development of real estate projects originated in Qingdao, and has now expanded to more than 20 large and medium-sized cities such as Jinan, Beijing, Chongqing, Taiyuan, Tianjin, Hefei, Wuhan, Xiamen and Changsha, showing a national layout trend. At present, the company is actively participating in the real estate operation in many areas of China with a broader vision, and will develop a number of new investment projects one after another.
Qingdao Haier Real Estate Group introduced:
1. The strategic goal of Qingdao Haier Real Estate Group Co., Ltd. is "one store, one warehouse and one room". By undertaking the four-network integration strategy of "offline experience, online ordering, logistics distribution and after-sales service", we cooperated with Haier Electric Appliance Group Co., Ltd. (1 169) to build an open platform for integrated home solutions based on virtual and real networks and build an industry with the first competitiveness.
2. Qingdao Haier Real Estate Group Co., Ltd.' s strategy of "One Store Connect" means to form a perfect home integration solution by creating an open interactive platform, so that users can experience the most convenient home appliances and home life experience, and users can go to the experience store in the living area to experience and buy their favorite goods, making life more convenient; "One Library" means that Haier will build the best experience platform for end users, and efficient and high-quality services will enable users to enjoy humanized logistics experience, and orders will be delivered immediately, reducing transportation processes and making the logistics network smoother; And "one room" refers to a service platform that provides users with a beautiful living life, such as Haier smart city and smart community, so that users can feel the comfort and ease brought by Haier from their lives.