The first store quit at the end of the year.
As the lease between Pacific Department Store and Pacific Century Center will expire at the end of the year, Pacific Century Center will not renew its contract with Pacific Department Store. This means that the first store of Pacific Department Store in Beijing may withdraw, and the fate of Pacific Department Store and Yingke Center in the past ten years will end.
In order to confirm this news, the reporter called the real estate department of Pacific Century Center yesterday. A staff member confirmed to reporters that the lease between Pacific Century Center and Pacific Department Store will expire at the end of the year, but the specific expiration time is not convenient to disclose. According to the reporter's understanding, as the main merchants are about to leave, Yingke Center has begun to re-attract investment and is still positioned in high-end shopping malls.
However, Pacific Department Store seems to be deliberately avoiding this fact. A person in charge of Pacific Department Store said in an interview that it is not convenient to disclose any information.
Although the fate of Pacific Department Store and Pacific Century Center will be exhausted, what puzzles the industry is that Pacific Century Store recently signed a new labor contract with its employees for a period of one year. Some insiders believe that once the lease expires, these employees may be sent to work in Wukesong branch.
Branch or evicted by the landlord
Compared with Yingke Store, the present situation of Wukesong Store, which has just opened for two years in Pacific Department Store, is hardly satisfactory. As Huaxi Mao Le just changed hands last year, it is reported that once Zhuo Zhan Group, which took over Huaxi Mao Le, makes brand adjustment to the shopping center, Pacific Department Store Wukesong may be retired at any time.
Although Zhuo Zhan Group did not respond positively to this matter, the news that Pacific Department Store will be retired is not groundless. It is reported that Huaxi Mao Le was previously positioned as family consumption, which is obviously different from the high-end business style that Zhuo Zhan Group is good at. Tenants signed by "predecessors" are likely to leave because of the adjustment of project positioning. In addition, the possible brand overlap between Pacific Department Store and Beijing Zhuo Zhan Project is also a concern of Zhuo Zhan Group.
If Zhuo Zhan Group finally decides to break up with Pacific Department Store, this well-known department store that has been operating in Beijing for ten years may face the embarrassment of withdrawing from the capital market.
In fact, poor business performance is the main reason why Pacific Department Store is facing the current embarrassing situation. The reporter visited Pacific Department Store Yingke Store yesterday and saw that there were very few customers in the store. During the peak meal period, other shopping malls in Beijing are often full, but Pacific Department Store Yingke Store has many vacancies. According to a shopping guide in the mall, the escalator on one side of the mall has stopped working for some time because of the small passenger flow.
Even during the mid-year celebration held by Pacific Pacific Pacific Department Store Yingke Store, the number of passengers in the mall did not increase much than usual. There are many empty parking spaces in the underground parking lot, which is in sharp contrast to the "one person is hard to find" in Yaxiu Market and Sanlitun Village parking lot not far away.
The present situation faced by the two old and new Pacific department stores in Beijing is a microcosm of the development of Pacific department stores in Beijing.
According to a mall executive familiar with Pacific Department Store, it seems that Pacific Department Store has not been really accepted by Beijing market for ten years. Although it was announced in the fifth year after its opening, it began to make profits in the mainland market, but this statement was still questioned by people in the industry.
Has threatened to monopolize the Beijing 1/4 market.
Pacific Department Store 200 1 was full of confidence when it set up its store in Beijing, and threatened to open two more stores in Xidan and Zhongguancun before the second half of the following year, striving to achieve the market share of the same format 1/4 in Beijing. However, ten years later, in Beijing's department store industry, the popularity of Pacific Department Store is not only inferior to that of high-end department stores such as Contemporary Mall and Lufthansa Mall, but also its market share cannot be compared with that of New World, a popular fashion department store.
Liu Hui, a business consultant, thinks that the location of two stores of Pacific Department Store in Beijing is too hasty and idealistic. This Taiwan-funded enterprise trusted the blueprint of Sanlitun business district and Mao Le planning in West China too much, and did not reserve a back road for itself. Especially for Huaxi Mao Le, which has been in turmoil for four years, the sudden change of ownership last year made Pacific Department Store unexpected.
Guo Zengli, director of the Industrial Information Center of China Shopping Center, also believes that the decade when Pacific Department Store entered Beijing was the period when large shopping centers made a breakthrough. However, Pacific Department Store, which has excellent business performance in the base camp market of Taiwan Province Province, failed to "adapt to local conditions" in Beijing, leading to a gradual drift away from the mainstream of the industry.
According to the data, the parent company of Pacific Department Store with several stores in Beijing and Shanghai is Taiwan Province Far East Group, and the original owner is Pacific Construction Group. Xidan Juntai Department Store is the first project to return to the mainland department store market after Pacific Construction Group sold its department store business to Taiwan Province Far East Group.
Development of Mainland China Pacific Department Store
1993, Pacific department store officially entered Shanghai beach, with a turnover far exceeding. Since then, a number of stores have been laid out in Chengdu and Chongqing.
1997, Pacific department store with excellent business performance in Shanghai opened Huaihai Road store again.
200 1, Pacific Department Store landed in Beijing and Yingke Store opened.
When Pacific Construction Group invested in Beijing Juntai Department Store in 2003, it had a "war of words" with Far East Group. At that time, Juntai Department Store used the same LOGO as Pacific Department Store, but the color was different. Far East Group claims the exclusive right to use the trademark in Chinese mainland. Although Pacific Department Store finally obtained the right to use the trademark, its commercial operation was not smooth.
Eight years after entering Beijing in 2009, Pacific Department Store finally opened its second store in Beijing-Wukesong Store.
20 10 Taiwan Province provincial authorities canceled the capital injection of NT$ 4 billion by Far East Group into Pacific Circulation Investment Co., Ltd. (hereinafter referred to as sogou Department Store, which actually operates Pacific Department Store in mainland China), and its capital was restored to NT$ 100000 before the capital increase. The promulgation of this ruling makes the dispute over the management right of sogou department store confusing. Since 40% of the shares of Continental Pacific Department Store are held by Far East Department Store, a subsidiary of Far East Department Store, and the other 60% is held by sogou Department Store, this registration change has had a negative impact on the mainland stores of Pacific Department Store.