Zhang Genming, founder, president and CEO of Wanda Media, is a leading figure in the film media industry in China. He created many classic cases of film marketing, and became one of China's early marketers who participated in Hollywood film investment and content marketing. Muwei Fashion was established in 2008, and was wholly-owned by Wanda Cinema Line (a company listed on Shenzhen Stock Exchange, stock code 002739) in 20 15. 20 16 was renamed Wanda media.
Mr. Zhang Genming is also the vice president of the Advertising Branch of China Film Distribution and Projection Association; Capital university of economics and business distinguished professor, graduate tutor; Executive Director of effie awards Greater China and Chairman of effie awards Greater China Review Panel. He has been engaged in film integrated marketing for many years, and is the co-producer of the Teenage Mutant Ninja Turtles series, Interstellar's Terminator: Genesis, Mission Impossible: Mysterious Country and other Hollywood masterpieces.
Highlights of Wanda Cinema:
1, with strong competitiveness and the first market share: Wanda's market share of film projection business in Chinese mainland is about 14, ranking first. The number of users of its ticketing APP has also reached more than 654.38 billion, which shows its strong competitiveness in the field of film screening.
2, the industry space is large: open joining leads to a large increase in market share. As the largest screening company in China, compared with developed countries, there is still much room for market share to rise. On the one hand, after the outbreak, Wanda reversed its layout and further expanded its investment in cinemas. On the other hand, it is also open to joining. Its rising market share is a predictable result.
3. The new cycle of the industry is coming: it is generally believed that the film industry is a non-cyclical industry. But in recent years, especially because of the epidemic, we actually found that the film industry is not like an aperiodic industry. The decline cycle of the first five years may have ended, and it should go out of the rise cycle in the future.