One is poor management. 1995, Fuguiniao Group was established, and was awarded the title of "Leading Leather Shoes King in China" by china leather Industry Association for four times. Now it has developed into a large group company integrating leather shoes, leather goods and clothing. The company has nearly 65,438+00,000 employees, an annual output value of over 500 million, a modern standard workshop100,000 square meters, and nearly 20 international advanced production lines. But it is precisely because the bigger the stall, the greater the disaster once there is a problem in operation, and this bankruptcy is a true portrayal.
Second, it was dragged down by the capital market. As a listed company in the new period, capital operation is one of the most important means for listed companies. The rich bird owed more than 4 billion foreign debts and finally declared bankruptcy. This shows that Fuguiniao, as a traditional manufacturing listed company, capital operation is his great shortcoming. It was because of the break of his capital chain that he pushed himself to the edge of the cliff and finally declared bankruptcy.
Third, there is a lack of innovation. The biggest competitiveness now is innovation. If an enterprise lacks innovation, it is not far from extinction. As a traditional manufacturing enterprise with a long history, Fuguiniao went bankrupt this time because of lack of innovation. Innovation is a good medicine for long-term stability of enterprises. If an enterprise is always content with the status quo, does not know how to plan ahead, blindly pursues immediate interests, does not pay attention to late long-term development, and is unwilling to invest in technology and innovation, then this enterprise will be abandoned by the times.