Self-employment means that workers mainly rely on their own capital, resources, information, technology, experience and other factors to start their own industries and solve the employment problem. Next, I will sort out Shao Shuai's rain flowers for you: Rainstorms and rainbows sonorous life, for reference only, I hope to help you!
At the end of May, 2003, Yuhua Fabric Group held an exhibition and order meeting with the theme of "Innovation, Taste, Personality and Fashion" in Shenzhen Pengnian Hotel. Major clothing brand enterprises have come to order. Joy chen, the president of Yuhua Cloth Group, who is well-known in China's textile industry and clothing industry, visited the site personally, but he was sought after by everyone. However, in the busy work schedule, Mr. joy chen made a special trip to find time for an exclusive interview with reporters.
When I first met Mr joy chen, I was very surprised by his youth and fashion. Although he wears casual clothes, he has a fashionable and energetic youth face in his bones, which makes him more like a popular star in Hong Kong and Taiwan. The only difference is that the gentle eyes shine with the wisdom and keen light of the market.
Mr. Chen is very talkative, and the hard work in troubled times is full of legends and "stories" under his eloquent narrative. But what shocked me was not only the cases of wits and wits, but the exciting history that China businessmen dared to be the first to eat crabs in the stormy era of China's reform and opening up.
Shaolin juvenile hero
Joy chen's hometown is a poor mountain village in Sichuan, and "having food" is the most tenacious belief of young joy chen. In order to realize this belief, he had to end his junior high school education ahead of time and come to help his father who is doing fabric wholesale business in Luzhou, Sichuan.
It is more suitable for joy chen that the children of the poor should be in charge early. 1in the winter of 985, joy chen, who was only 15 years old, secretly boarded a train and left Luzhou, Sichuan, for Tianjin Towel Factory to purchase goods. This is Chen Yu's first trip for such a long time.
I finally went to Tianjin hungry and cold, inquired about the scarf factory and found the supply and marketing section chief of the factory. Looking at this small customer who is only 1.5 meters in front of him, the supply and marketing section chief of the scarf factory can't help but shout with a childlike face. He said that the goods had been completely underwritten by others. For the sake of being a good boy, I'll sell you a bucket car. Unexpectedly, without saying anything, Chen Yu took off his thick sweater layer by layer, took off his tightly sewn purse from his underwear and pulled out a huge bill of exchange with a face value of 300,000 RMB.
"Just buy a truck!" Joy chen's tone is beyond doubt.
The goods have been bought, but transportation is also a headache. At that time, there was no direct truck from Tianjin to Luzhou, Sichuan. With the help of the chief of supply and marketing, Chen Yuxian pulled the goods to Zhengzhou through a foreign transportation company in Tianjin, and then got on the train to Luzhou from Zhengzhou. The journey from Tianjin to Zhengzhou is not peaceful, and there are often car bandits and road bullies. To be on the safe side, joy chen squatted behind the truck with an iron bar to mortgage the goods.
The successful start has laid the confidence for joy chen to gallop through the shopping malls. This typical event has given joy chen a legendary aura and is often quoted by families to educate the younger generation to forge ahead.
From then on, joy chen took the lead and became his father's right-hand man in business. Running around for years, eating, drinking and drinking dew has become his daily life. On one occasion, he stayed up for several days and nights and bought a batch of goods from other places. He just got back in the morning, and his father told him in the evening that he had to buy another batch immediately after the goods were sold out. It happened to be joy chen's birthday, and he set off on the journey with tears in his eyes again. Looking back now, joy chen said that he could understand his father's feelings and he was afraid of poverty.
The three-step relocation has laid a solid foundation for rapid development.
The early spring of 199 1 was strangely cold, as if winter had not passed yet. Chen Yu's family left Sichuan in the cold and settled in Xiqiao, a suburb of Guangzhou. Later, it proved that the relocation plan was indeed very strategic and ambitious. In less than a year in Xiqiao, they easily earned the sum of the money they earned in Sichuan 10.
199 1 At the end of the year, Chen Yu's family came from Xiqiao to Chaoshan Plain, which is known as Zou Lu Cliff on the seashore, and set up camp in Puning Liushabu Market, which was famous at home and abroad at that time.
Unaccompanied, Chen Yu's family opened a booth in the Liushabu market in Puning, where local businessmen gathered, and became the only businessman there who could speak Mandarin. To this end, their identity has once become a hot topic of speculation and discussion among local people, and everyone thinks that this family may be a big head.
As they come from the mainland, joy chen is more familiar with the needs of mainland consumers than the locals, and their business is thriving because of hard work. Chivalrous joy chen also made many enthusiastic friends in the local area.
In fact, it is not an easy task to really gain a foothold in quicksand in a strange place. Joy chen's intuition told him that the quicksand environment was destined to be a long-term development place. So, 1992, he came to Guangzhou alone, opened Yuhua Fabric Company and started a new journey of his own career.
Over the past year, Guangzhou Yuhua Fabric Co., Ltd. has become a bright pearl in the "Zhong Da" fabric market. Joy chen arranged the business in Guangzhou properly, "rushed into" Hong Kong, which is at the forefront of contact with overseas markets, and opened a fabric shop specializing in Korean fabrics. In Hongkong, joy chen came into contact with famous foreign fabric brands for the first time and learned a lot of modern management knowledge. Inspired by this, joy chen began to extend this business concept to domestic businesses. The popularity and reputation of Yuhua fabric industry are increasing day by day, and the market coverage is constantly improving.
From 65438 to 0995, China Textile City has just sprung up, joy chen has captured new business opportunities, and Shaoxing Ke Qiao has left joy chen's pioneering footprint. A year later, Shaoxing Yuhua Cloth Industry Co., Ltd. was born. Yuhuaren began to develop into a comprehensive operation integrating development, design, production and sales.
1997 just after the spring festival, quicksand, which has been busy, suddenly lost its former glory like a meteor. Chen Yu's family realized the third strategic shift and started their third venture in Shaoxing until the climax.
If we say that from Sichuan to Xiqiao, Guangdong, and then from Xiqiao to Puning quicksand, these two strategic shifts enabled Yuhua Fabric Group to quickly complete the accumulation of original funds, and the third strategic shift from Puning quicksand to Shaoxing Ke Qiao opened a new pattern of rapid modernization of Yuhua Fabric Kingdom.
Determined to build Yuhua century-old brand.
In 2000, joy chen officially took over the burden on his father's shoulders and took charge of Yuhua Group.
Joy chen, a young man from Yuhua, is not boastful and arrogant. What is more commendable is that the traditional virtues of the Chinese nation-indomitable poverty and indomitable wealth-have been truly portrayed in joy chen.
When I interviewed Chen Yu, I was moved by his "special liking" and "unswerving" for fabrics. He said-
"I like cloth. The happiest thing in my life is dealing with beloved fabrics and friends in the industry. If I don't do this one day, my heart will be empty, like something is missing. It is no exaggeration to say that every drop of my blood flows with cloth, except cloth. "
"This industry can't tolerate a little pride and satisfaction. Once you have such emotions, the crisis will come. Therefore, I never dare to be careless. Obviously, I am still making summer goods, but I have already started to play the winter version. The autumn and winter edition has not been made yet, and what fabrics are popular in spring and summer next year will be put on the agenda, so it is quite challenging to run back and forth and race against time. My biggest belief is to make Yuhua a century-old shop. "
Braveheart, hit the floor. For the sake of Yuhua's century-long plan, Yuhua Group, under the guidance of joy chen, is determined to reform and practice hard. Chen Yu goes to PV, the first fabric exhibition in France, to study every year. Under his leadership, Yuhua Group has formed alliances with overseas textile industries such as Europe, America, Japan and South Korea and some famous raw material suppliers, and established a set of information network extending in all directions to ensure that the company can obtain the most cutting-edge and comprehensive information of world popular fabrics at the first time. At home, we jointly established the Yuhua Textile Research Institute of China Textile University with China Textile University, and set up Yuhua Scholarship in this school to recruit young talents in the industry to fill the R&D team of the company, relying on the research strength of the institute as the strong backing for the company to develop new products. Strong financial strength makes Yuhua Group look magnificent in the development and production of new fabrics. The company develops thousands of new fabrics every year, and the trendy fabrics are mass-produced in advance, ensuring the supply of popular fabrics and the monopoly of the market. This generous style often leaves other peers behind.
The improvement of quality of enterprise cannot be separated from the construction of high-quality talents. Every year, joy chen spends a lot of money to introduce all kinds of cutting-edge management talents from home and abroad, to build a humanized career development platform for employees, so that employees can have a sense of belonging and accomplishment in Yuhua and forge ahead with the company. Joy chen is investing a lot of money in hardware construction. As early as a few years ago, Yuhua Company has fully realized computerized office work, taking the lead in realizing the integration with the international market in the domestic industry.
In Yuhua Company, every employee knows that Mr. Chen has three principles in doing things, that is, "precision, depth and detail". Nowadays, the principle of these three words has also become the goal of every employee of Yuhua Company. In order to achieve the goal of "sustainable management", joy chen regards product quality and after-sales service as the company's life project. He always pays close attention to employees' business training, and requires that employees' professional skills and service quality be comprehensively evaluated on a regular basis, so as to survive the fittest and build a team with excellent technology and excellent service. In Zhejiang headquarters and Guangzhou company, Yuhua Group has set up a quality inspection department with strong technical force, which subdivides the quality inspection work into each responsible person, implements responsibility at different levels and checks at different levels, and insists on solving the problem in the bud of printing process to ensure the exquisite and perfect fabrics on the market.
According to the data of relevant survey institutions, the sales volume of women's suit fabrics and culottes fabrics in Yuhua fabric industry ranks first in China, and many domestic heavyweight women's brands are loyal partners of Yuhua fabric industry. In recent years, under the leadership of joy chen, Yuhua Group has maintained a strong growth momentum in domestic sales and exports. The company has set up branches and agencies in Beijing, Shanghai, Guangzhou, Shenzhen, Chengdu, Zhengzhou and Zhejiang, and its marketing network is all over the country. At the same time, overseas markets were gradually opened. In 200 1 year, overseas Chinese obtained their own import and export management rights, and now they have initially established sales networks in Europe, the United States, Japan, South Korea, the Middle East, Southeast Asia, Hong Kong, Taiwan Province Province and other countries and regions.
Nowadays, the name "joy chen" is a household name in the domestic textile industry and clothing industry, and it is regarded as the leader of domestic high-grade fabrics and the guarantee of industry confidence. And his modern "flagship"-Yuhua Group has become a benchmark and leading enterprise in the industry, and its reputation is far-reaching.
Joy chen, who has a "business gene" rooted in bone marrow, jumps out from time to time, confident that everything is under control. Under this confident belief, Yuhua's grand blueprint is becoming a beautiful reality step by step.
-Attached:
-Personal belief: Make Yuhua a century-old shop.
Punch line: To succeed in one thing, you must persevere and know that you should give up.
China people's pursuit of my career is only three words: fine, deep and meticulous. To succeed, they can only ask themselves to do their best and do better in everything.
Doing business, devotion and concentration are two essential elements.
This industry absolutely does not allow you to have a little pride and satisfaction, otherwise the crisis will quietly approach you at any time.
—— Background material: Yuhua Fabric Group Co., Ltd., which integrates fabric design, development and sales, is a research and development center of chemical fiber textile products under the National Textile Product Development Center and a leader in the industry. Every season, its products are selected as "China Textile Fabric Shortlisted Products". The company has set up branches in Beijing, Shanghai, Guangzhou, Shenzhen, Wuhan, Wenzhou, Hangzhou and other cities. 200 1 has obtained the right to import and export, and has initially established international sales networks in Europe, the Middle East and Southeast Asia.
-Yuhua Group memorabilia:
1992, Guangdong puning yuhua fabric industry co., ltd was established; 1994, Hong Kong Yuhua Fabric Co., Ltd. was established; 1995, Guangzhou yuhua fabric industry co., ltd was established; 1996, Shaoxing yuhua fabric industry co., ltd was established; 1998 "yuhua textile research institute of China textile university" was established in cooperation with China textile university, and yuhua scholarship was established in the school. In the same year, Beijing branch was established; 1999, yuhua foreign trade company was established; In 2000, Zhejiang Yuyue Textile Co., Ltd. was established and its headquarters moved to China Textile City, Shaoxing, Zhejiang; 200 1, Zhejiang Daqian Fabric Co., Ltd. was established.
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