Desk research
Starting with kitchen and bathroom products, the assembled decoration is put forward.
Haier home integration co., ltd was established on 200 1.
1998 began to produce and sell the whole kitchen/bathroom.
1997 Haier Residential Facilities Division was established.
Regional customer cooperation
Starting from the local, with professional qualifications.
In 2007, the assembled decoration was certified by Kangju. 00 1 from the Ministry of Construction.
In 2006, he successfully applied for Grade A qualification of engineering survey and design.
In 2004, he successfully applied for the first-class qualification of architectural decoration.
In 2004, the national housing industrialization base settled in Haier Home.
In 2003, it passed ISO 1400 1, ISO900 1, 1800 1 and other environmental quality system certifications.
In 2002, the factory management of construction was put forward, which effectively improved the quality and speed of construction.
Exploration of key account strategy
Business model innovation, quality engineering strategy
20 10 to carry out comprehensive general contracting strategic cooperation with shimao group.
In 2009, the general contracting project International Sailing Center won the Luban Award and the National Architectural Decoration Award.
In 2008, it won the title of "Top 100 Enterprises in China Architectural Decoration Industry" and cooperated with Greentown Group in a comprehensive strategic way.
Expand the key account strategy in an all-round way
Integrate resources and integrate general contracting operations.
20 12 Qingdao Haier Construction Engineering Co., Ltd. established Julie Haier Residential Construction Industrial Park, the largest high-end building materials industrial base in Asia.
20 1 1 passed the qualification certification of high-tech enterprises.
Lihai Architectural Decoration Design (Shanghai) Co., Ltd. was established.
Monopoly the right to sell products in large customer channels.