Sophia brand is a trademark brand of circulation and retail;
Shandong Yongfeng Business Development Co., Ltd. is the full name of the enterprise, referred to as "Qilu Yongfeng".
ITM model started on 20 10, and was founded and explored by Qingdao Hongliji Trading Co., Ltd. On 20 15 1 month, the company announced that it had successfully completed the theoretical research and market practice exploration of this business model. In April, the company carried out the reform and reorganization of enterprise shares, and was specially approved by the State Administration for Industry and Commerce to establish "Sophia Big Data Co., Ltd." (this company is the first national joint-stock enterprise with big data as its main business in China). After the reorganization, the Sofiya trademark belongs to Big Data Company. The former Qingdao Hongliji Trading Co., Ltd. has independently become the sole operator of Sophia brand in Qingdao, one of the builders of ITM big data platform, the sole access provider of ITM data in Qingdao (that is, the data access from traditional physical stores to ITM stores), and Shandong Yongfeng Commercial Development Co., Ltd. is the sole operator of the above Sophia brand and ITM business in Jinan.