China's new energy automobile market currently contains three forces: first, the transformation of traditional automobile enterprises such as Volkswagen, Toyota, Great Wall and Geely; The other is Ideal, Tucki, Weilai and other enterprises. , which uses Internet thinking to enter; There are also enterprises such as Evergrande, Baoneng and Gree. , starting with "0".
The outside world didn't pay much attention to Evergrande's car-making at first, but this time Evergrande released six cars in one breath, which instantly attracted countless eyes.
Evergrande speed
It basically takes four years for a model under study from market research, product approval to later design and production. It took Evergrande two years to complete this layout, and the efficiency was amazing. It is understood that Evergrande has developed *** 14 models at the same time, and six models have been unveiled at present.
It is worth noting that the speed of Evergrande is not only reflected in the research and development of vehicle models, but also in the layout of the entire new energy vehicle industry chain, which can be said to be the speed of light.
In February this year, Evergrande signed cooperation agreements with Zhengzhou Municipal Government on new energy vehicles, power batteries and other projects; On June 1 1, Evergrande signed an agreement with Guangzhou Municipal Government to invest16 billion yuan to build three R&D and new energy vehicles, power batteries and motors production bases in Nansha District, Guangzhou. On June 15, Evergrande signed an agreement with Shenyang Municipal Government, announcing an investment of 120 billion yuan to build three production bases: vehicle manufacturing, hub motors and power batteries. ...
In terms of capacity planning, Evergrande plans to build a capacity of 500,000 ~ 6,543.8+0,000 vehicles in three years, and strive to become the largest and most powerful new energy automobile group in the world in three to five years.
In terms of core technology, Evergrande acquired the world's top and only available 3.0 chassis architecture; Cooperate with Hofer in Germany to master the world-leading three-in-one powertrain technology; Cooperate with Koenigsegg to master the R&D and production technology of top new energy vehicles; The introduction of top scientists and their teams to tackle the problem of power battery technology shows that Evergrande has the leading technical strength in building cars.
In the past two days, Evergrande's Shanghai production base and Guangzhou production base have entered the stage of equipment installation and commissioning. It is reported that the two bases are built according to the Industry 4.0 standard, adopting the world's most advanced equipment and technology to realize the world's most advanced intelligent manufacturing, and can produce 1 car per minute after full production.
Behind the speed of light is Evergrande's sufficient financial guarantee. Li Bin, founder of Weilai Automobile, once said that 20 billion yuan to build a car is only the threshold. From this perspective, Evergrande is simply a blow to the new forces of making cars.
Of course, having money is only the first step, and Evergrande has always shown the characteristics of being resolute in decision-making. According to an insider, in the matter of building a car, and many projects are personally supervised by the chairman Xu Jiayin, the group is twisted into a rope and has high morale.
Global vision and global vision of Evergrande's car-making
Unlike other car companies, they are limited to the China market. Ever since Evergrande entered the field of automobile manufacturing, it has demonstrated its overall view and global vision. It can be seen from its six models released in advance.
Hengchi 1
Hengchi has a wide range of products. From A to D, it involves cars, coupes, SUVs, MPVs and crossover vehicles, covering all categories. The models are all developed based on global vision and future vision, and are not limited to local areas at that time.
Hengchi no.2
The design of Hengchi 1-6 was designed by Anders? Warming, Michael? Robinson and Maruyama Gonggu are three top automobile design masters. Anders? Warm is the former chief designer of BMW MINI; Michael. Robinson is the design director of Fiat and Broadcom Italy.
Hengchi no.3
So we can see many subversive things in Evergrande's products. Hengchi 1 long wheelbase 3150 mm; Hengchi 2 original cat's eye green color matching; Hengchi 3' s unique suspended roof design; Obsidian penetrating taillights of Hengchi 4; Hengchi 5 original H-type "eternal eye" penetrating headlights; The tail of Hengchi 6 adopts 3D suspension design. ...
Hengchi No.4
Since the new forces of internet car-making entered the field of new energy vehicles, the smart big screen and OTA upgrade of the whole vehicle ... have subverted the outside world's perception of cars. This time, Evergrande's product design made the outside world see more possibilities of new energy automobile products.
Globalization is the original intention and pattern of Evergrande since it entered the automobile industry. It is said that in order to promote cooperation with global designers, Xu Jiayin flew to 23 countries and 47 cities last year to seek resources in the global market.
Hengchi 5
At present, Magna, EDAG, FEV, AVL and other global automotive engineering technology leaders, Andreas? Warming, Michael? Robinson and other global 15 top styling designers, as well as global 1 10 top auto parts leading enterprises, have established strategic cooperation with Evergrande.
The overall view is also a main theme that runs through Evergrande's car making. Compared with the blind burning of money by the new forces building cars, Evergrande has a broader vision. Its large-scale layout is to reduce costs through scale advantages, and the use of the most advanced equipment is to improve efficiency through intelligent manufacturing.
Hengchi 6
In addition, in order to solve the sales problem, Evergrande had previously invested in Guanghui Group, the largest automobile dealer group in China, and became the second largest shareholder.
In the past few days, Li, the founder of Li, wanted to publicly comment on Tesla's winning the super charging pile, which triggered a heated discussion. Although it has attracted criticism from many netizens, no one denies the importance of charging piles.
Evergrande has long planned for this. Previously, the Opinions of Guangdong Provincial People's Government on Accelerating the Innovation and Development of New Energy Automobile Industry issued by Guangdong Provincial People's Government mentioned that 0/00% of newly-built houses in the province must be equipped with charging facilities or reserved construction and installation conditions, otherwise they will not be accepted. Subsequently, Shandong, Fujian and Liaoning have also introduced similar regulations. Under the premise that public charging facilities are not fully covered, the full coverage of charging piles is the most efficient method to solve the charging problem, and it will definitely be widely popularized in the future. As a leading enterprise in the real estate field, it is logical for Evergrande to plan the two industries together. In July last year, Evergrande reached a strong cooperation with State Grid, which will fundamentally solve the problems of difficult and expensive charging and promote the healthy and rapid development of China's new energy automobile industry.
From a more macro perspective, we will find that Evergrande has a very broad vision and a very big overall view. From styling design to automobile circulation, and then to later use, all aspects are well thought out and interlocking.
Evergrande's status as an outsider and a latecomer provides another imagination space for new energy vehicles. Mobilizing global resources to impact the China market and then radiating the world with the China market will make it more predictable in the future competition.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.