1, cross-border operation
2. Diversification
3. Enjoy resources * * *
4. Global strategy and integrated management
In order to meet the market demand of the host country, enterprises can adopt transnational localization strategy. The difference between this strategy and internationalization strategy lies in providing products and services that can better meet the needs of local markets according to different markets in different countries;
The same point is that this strategy is also to transfer the products and skills developed in China to foreign markets and engage in production and business activities in important host markets. Therefore, this strategy has a high cost structure and cannot obtain experience curve benefit and location benefit.
Extended data
competitive strategy
1, the pressure of global integration
When consumers in different countries have similar tastes and preferences for a commodity, there is a general demand, and products that meet the general demand hardly need to be changed according to different markets.
2, the pressure of localization reaction
Because the products of international enterprises need to be sold in many countries, in some cases, companies must consider the different needs of different countries. When the tastes and preferences of customers in different countries are different, the strong pressure brought by localization reaction also follows. When the habits of different countries are different, the pressure brought by localization reaction will also arise.
Baidu encyclopedia-international management