Before 20 19, 12 and 3 1, official website, the people's government of Fushun County, issued the Detailed Rules for the Implementation of Financial Subsidies for the Purchase of Commercial Housing in Fushun County (hereinafter referred to as the "Detailed Rules"), stipulating that during the period from 1 to June 30, 2020,
In fact, as early as 2008, Zigong introduced the housing subsidy policy, and then successively introduced or continued the related policies from 20 14, 20 16 to 20 18.
In fact, similar to the fact that Fushun County's housing subsidy policy has not been postponed, many local governments will regularly postpone or continue to issue the decision to postpone the financial subsidy policy for residents' housing purchase from the perspectives of the supply and demand of commercial housing, the current situation of shantytown renovation and resettlement, and the county-level financial affordability.
Among the third-and fourth-tier cities that introduced the New Deal this round, the typical one is June 5438+ 10/0. The Office of Dazhou Municipal People's Government issued Twelve Policy Measures on Stabilizing Land Price and Housing Price in Central City to Ensure the Stable and Healthy Development of Real Estate Industry (hereinafter referred to as "Measures"). The Measures have formulated all-round policies and measures from the aspects of unifying the land supply market in the central city, relaxing the pre-sale permit conditions of commercial housing, delaying the payment of supporting fees for urban construction, restoring housing subsidies, adjusting commercial and garage policies, fully implementing monetary compensation and resettlement, adjusting the charging standards for property services, optimizing the housing provident fund policy, accelerating the construction of supporting infrastructure, strengthening the supervision of the real estate market, and strengthening and improving services.
65438+ 10/3, Hengyang Housing Provident Fund Management Center issued a policy, that is, the detailed rules for implementing the policy include reducing the down payment ratio, relaxing the second home loan, implementing differentiated loan policies, speeding up loan issuance, and paying less attention to approval and commitment. The most concerned about this policy is the reduction of the down payment ratio of provident fund loans, from 30% to 20% for the first suite and from 50% to 30% for the second suite.
The industry believes that this will play a more positive role in reducing the cost of buying houses and affecting market expectations. The down payment ratio of provident fund will be lowered first, and the down payment ratio of commercial loans will also be lowered later, objectively releasing a loose policy signal.
However, many people in the industry pointed out that this is a continuation of previous policies in various places and has little to do with regulation and relaxation. However, Yan Yuejin, research director of a think tank center of a research institute, believes that the starting point of the release of the New Deal, which began in Fushun County and spread to many third-and fourth-tier cities, is to fully implement the content of the policy for the city. The policies of Fushun County and Funing County, to some extent, represent the urban mentality of high inventory and low trading market. Objectively, it will bring a wave of transactions in the first half of 2020 and stimulate new house transactions.
Zhang Hongwei, chief analyst of Tongce Research Institute, pointed out that overall, the signs of loosening of the property market are becoming more and more obvious. Recently, some areas of third-and fourth-tier cities, including second-tier cities, have begun to loosen policies such as household registration and social security, and appropriately adjust property market policies; At the same time, it also tightened the city in a targeted manner. For example, Taiyuan, Shanxi requires that the structure be capped before it can be sold, that is, adjusting the market order at a level that is not standardized enough.
The market has tightened and relaxed, but what kind of environment is housing enterprises in? A research report of the same policy research institute pointed out that the domestic policy of "wide money and tight credit" in 2020 will promote economic stabilization and recovery. The financing environment of the property market is greatly affected by the "tight credit", and the small-cycle change of the property market is also highly related to it. However, the current situation of housing enterprises is very embarrassing: since the middle of 20 19, the financing policy of housing enterprises has been greatly tightened, and the funds of housing enterprises are generally tight, and then the house prices have been lowered to ensure cash flow. This can be seen from the cooling of local auction market in the second half of 20 19. Even in East China, the core first-and second-tier cities in China, such as Nanjing and Xiamen, the phenomenon of city investment companies supporting the bottom appeared in local auctions at the end of the year.
According to the above-mentioned insiders, the willingness of real estate enterprises to see the land has increased recently, but the investment standards are still high. Leading housing enterprises return to first-and second-tier cities, and brand housing enterprises ranked 30-70 actively deploy third-and fourth-tier cities. In the third and fourth quarters of 2065438+2009, there was a demand for brand real estate enterprises to control the profit rate of land acquisition, which is the main reason for the current cold land market.
According to the data of Tongce Research Institute, in the fourth quarter of 20 19, housing enterprises generally require the profit rate of land acquisition to reach 10- 12%, and it is estimated that the investment standard will drop to around 9% in the second quarter of 2020. Housing enterprises are following the market step by step. As Zhang Yuliang, chairman and president of Greenland Holdings, said in an interview with the media, in 2020, as a whole, loose money cannot flow into real estate, but reasonable urban transformation should have capital inflow, "because capital is mobile".