Southern Newspaper Media Group is developed from Nanfang Daily and its series of newspapers. Nanfang Daily 1949 10 was founded in Guangzhou on123 October.
In the course of more than half a century's development, Nanfang Daily has established its position as the mainstream political and economic media in the South with its irreplaceable authority, credibility and high-quality mainstream news and in-depth reports. It is the only authoritative political and economic newspaper in Guangdong that focuses on high-end readers. Southern Newspaper Media Group, formerly known as Nanfang Daily Newspaper Group, officially started operation on May 1998.
On July 8, 2005, Nanfang Daily Newspaper Group was renamed Nanfang Newspaper Media Group. In the list of "Top 500 Most Valuable Brands in China" in 2007, excluding the brand value of Southern Newspaper Media Group, the brand value of its four newspapers, Nanfang Daily, Nanfang Metropolis Daily, Southern Weekend and 265438+20th Century Business Herald, reached 9.699 billion yuan.
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The influence of the southern weekend
Southern Weekend is a serious newspaper with deep credibility and the largest circulation in China, covering large and medium-sized cities across the country, with a stable circulation of over 654.38+ 2,000 copies per issue, and its core readers are knowledge readers.
Southern Weekend shared its worries for reform, insisted on putting social benefits in the first place, and paid equal attention to the construction of spiritual civilization and material civilization. It was rated as the "favorite" newspaper for readers. It was also awarded the title of "Guangdong Civilized Unit" by the Guangdong Provincial Party Committee and the provincial government.
Southern weekend is based in Guangdong, facing the whole country. The news is exclusive, the commentary is deep and the supplement is excellent. There are 1 1 printing stations in the whole country in the southern weekend: Guangzhou, Beijing, Shanghai, Xi 'an, Wuhan, Chengdu, Haikou, Jinan, Nanjing, Changchun and Fuzhou, and synchronous color printing is realized through satellite transmission.
Influence of Southern Metropolis Daily
In 2006, the advertising amount of Southern Metropolis Daily reached about1800 million yuan. There are more than 4000 employees. In 2006-2007, the General Administration of Press and Publication released the competitiveness test results of the National Evening News, and Southern Metropolis Daily ranked 1 for two consecutive years. It was rated as "Top 500 Chinese Brands" by the World Brand Lab.
Based in Guangzhou, Southern Metropolis Daily gradually expanded to Shenzhen, Dongguan, Foshan, Jiangmen, Zhongshan, Qingyuan, Zhuhai, Huizhou and other cities. Now it has fully covered the Pearl River Delta region and become the most controversial media in this region.
Southern Metropolis Daily was born at the forefront of China's reform and opening-up, which quickly eroded the windows of reform and opening-up-Guangzhou and Shenzhen. The circulation of Southern Metropolis Daily in these two cities accounts for more than 70% of the total circulation, forming a neoliberal (comparative economic advantage theory) public opinion market.
In April 2002, Southern Metropolis Daily began to expand to Dongguan, and seized some market share in a short time. On August 6th, 20 10, the World Association of Newspapers and Journalists released the Top Ranking of World Daily Circulation 100 in 20/kloc-0. Southern Metropolis Daily ranked 30th in the world, 7th in China and 3rd in Guangdong with a circulation of 1.4 million.
Baidu Encyclopedia-Southern Metropolis Daily
Baidu Encyclopedia-Southern Weekend
Baidu Encyclopedia-South Newspaper Media Group