Swot Analysis of Sinotrans Changhang Group Co., Ltd.

S: Old brand, loud, nominally a central enterprise, and it feels reliable to go out. The core business lies in freight forwarding.

W: But it is a competitive state-owned enterprise, with an outdated management model, similar to that of private enterprises, but its welfare benefits are not as good as those of some improved private enterprises, and it is certainly not an opponent of listed private enterprises.

O: With the opening of the country, there are many opportunities for coastal branches.

T: 1。 Lack of talents who know how to use resources is one of the fundamental reasons that restrict the upward development of an enterprise. 2. Entry threshold of freight forwarder D, foreign shipping companies have set up their own freight forwarder branches to directly solicit goods from customers, and the trend of skipping freight forwarders is becoming more and more obvious; 3. Bad debts surged. The European debt crisis experienced another round of twists and turns after the subprime mortgage crisis in 2008. Poor pressure resistance will cause serious losses, because customers such as small and medium-sized enterprises close down, freight and other expenses can not be recovered, and operating costs soar.