How to open a shop without joining fee?

The so-called joining is that the enterprise organization authorizes the service badge to the franchisee, so that the franchisee can use the image, brand and word of mouth of the joining headquarters to attract consumers to spend in the commercial consumption market.

Moreover, before starting a business, the franchise store owner will pass on his own experience to the franchise store owner to assist in starting a business and management. Both parties must sign a franchise contract, which has achieved the cooperation goal of * * * *. However, due to the different nature of joining, the joining headquarters can charge the joining fee, deposit and commission to the joining owners.

Can be analyzed from the following aspects:

1, look at the brand value:

With the change of social form, brand no longer refers to a single self-influence, but more represents the cultural connotation and business philosophy of an enterprise. When choosing a brand, the cultural connotation determines whether an enterprise can have a long-term development, so when choosing a brand hot pot to join, we must explore the cultural value behind the brand. For example: humanistic care, business philosophy and core spirit.

2. Look at the actual operation:

By comparing the retrieved entries, we can find that most of the current publicity is similar, with titles such as "low threshold, high return" and "recommended a million times on XXX platform" to attract attention, seize entrepreneurs' eagerness to prove their psychology, and let investors join enthusiastically.

But behind this seemingly gorgeous, the company may have operational loopholes, and we must conduct on-the-spot investigations to test the authenticity of the brand.