The history of the concept of knowing taste

brief introduction

Hangzhou Zhiweiguan, a century-old famous shop known as "stop at the taste and dismount at the smell", was founded by Mr. Sun on 19 13. Zhiweiguan is adjacent to Yan 'an Road, a bustling commercial street in the east, and to Lakeside Commercial Street and Xizi Lake with beautiful scenery in the west. He is the head of the Ministry of Commerce.

China Time-honored Brand and China Top Ten Catering Brand Enterprises are one of the most famous catering enterprises in Hang Cheng. Hangzhou Zhiweiguan is a large-scale modern catering enterprise under Hangzhou Catering Service Group. Zhiweiguan relies on the successful experience of well-known restaurant chain enterprises at home and abroad, and takes the road of collectivization, industrialization and chain operation development, which makes the enterprise develop continuously. At present, Zhiweiguan has opened nearly 62 chain stores in Shanghai and the surrounding areas of Hang Cheng, with a chain distribution center with a building area of more than 4,000 square meters and a modern large-scale food factory with a building area of more than 28,000 square meters. Nowadays, Zhiweiguan is implementing the restaurant chain management strategy with famous stores as its brand to realize the rolling development of enterprises. Zhiweiguan is headquartered at No.83 Renhe Road, Hangzhou, with a building area of over 7,000 square meters. Spacious and bright restaurants, boxes with different styles, magnificent grand ballroom and exotic kiosks provide guests with a pleasant dining environment.

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19 13, Sun Heyier invested and opened a flavor restaurant in Renhe Road on the lakeside. The following year, business was slow, and Sun thought that his snacks were not worse than others, so he wrote down eight characters, "If you want to know my taste, you will know it by reading the information" and posted them on the lintel, which welcomed the curiosity of customers and made business prosperous day by day. Zhiwei Pavilion mainly deals in various famous dishes, supplemented by hangzhou dishes, and "Happy Double", "Cat's Ear" and "Xishi Tongue" have become the traditional famous dishes in the restaurant. 1956 public-private partnership, renamed Dongfeng Pavilion during the Cultural Revolution, 1979 resumed its original name. Based on the traditional dishes in Hangzhou, the concept of knowing taste boldly introduces the essence from all over the world. Under the leadership of famous chefs, eight famous cuisines are leading the way, and famous dishes emerge one after another, such as "Silver Snow Fish in Chicken Juice", "Dried Duck", "Boiled Duck in Wulin", "Sliced Fish with Crab Yellow", "Dragon and Phoenix Double Meeting", "Lamb leg with Chili", "Crab Yellow Olive Fish" and "Yipin Seafood Cup". This smell should only exist in the sky, why did it fall on my earth? Zhiweiguan sincerely offers excellent products and is willing to share them with you.

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Zhiwei Guanweizhuang is located atNo. Yang Gongdi 10- 12, West Lake, Hangzhou, covering an area of 70 mu, more than 500 meters along the lakeshore, with mountains and rivers in front and lakes behind, and pavilions in the attic. Six buildings are dotted among the trees in the lake like pearls, and the customers here are the first choice for high-grade business banquets in Hang Cheng. Zhiweiguan Zhai Wei lives in an ancient street where elegance and fashion, classicism and fashion are integrated. 73 Yin Gao Street is an elegant residence frequented by literati and white-collar petty bourgeoisie. Shanghai Zhiweiguan is located on the fourth floor of Wisdom Plaza, No.831,changshou road, Shanghai.

The metropolis with a building area of more than 3,600 square meters adds the best choice for tasting hangzhou dishes. Zhiweiguan has first-class hardware facilities, including spacious and bright restaurants, boxes with different styles, magnificent grand banquet halls and exotic small restaurants. In addition to unconventional indoor filling, it is also equipped with central air conditioning, central background music system, computer song ordering system and underground parking garage, which is second to none in Hang Cheng. Being in the taste, listening to smooth music, accompanied by delicious food and romantic feelings, everything is perfect. Hangzhou Zhiweiguan is one of the large catering enterprises under Hangzhou Catering Service Co., Ltd., and like KFC, which is also controlled by Hangzhou Catering Service Co., Ltd. and has more than 80 chain stores in Zhejiang Province, it has made great achievements in chain operation at present. In recent years, Zhiweiguan used the successful experience of well-known restaurant chain enterprises at home and abroad for reference, and took the road of collectivization, industrialization and chain operation development, which made the enterprise develop continuously, with a turnover of over 100 million yuan in 2003. At present, Zhiweiguan has opened 12 restaurant chains, 19 take-out shops and a food factory with a building area of 3,400 square meters in Hangzhou. At the same time, Shanghai Zhiweiguan with a business area of 3,600 square meters was opened in Jing 'an District, Shanghai.

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Traditional famous snacks and snacks compete with each other, attracting countless Chinese and foreign diners. "Fresh jiaozi, Cat's Ear, Roasted Goose Glutinous Rice, Happy Double" has always been talked about by people, and won many original opinions such as "provincial quality products", "National Golden Top Award" and "Chinese famous snacks" for many times.

At the same time, Rong also traveled to Fusang and exported to Japan. Based on the traditional dishes in Hangzhou, the concept of knowing taste boldly introduces the essence from all over the world. Under the leadership of famous chefs, eight famous cuisines are leading the way, and famous dishes emerge one after another, such as "Silver Snow Fish in Chicken Juice", "Dried Duck", "Boiled Duck in Wulin", "Sliced Fish with Crab Yellow", "Dragon and Phoenix Double Meeting", "Lamb leg with Chili", "Crab Yellow Olive Fish" and "Yipin Seafood Cup". The feature of Zhiwei Pavilion is to operate Hangzhou-style dishes. The main famous dishes are "West Lake vinegar fish", "Longjing shrimp", "Flower tube chicken" and "West Lake water shield soup". The most famous dishes with Jiangnan characteristics, such as Xishi Tongue, Silver Coil, Three Fresh Steamed Dumplings, Shrimp steamed dumplings, Cat Ears, Fresh Meat Steamed Buns, Songsi Soup Bags and Colorful Wonton, are Happy Double. The raw materials of the stuffing are sheep fat, adzuki bean, walnut kernel, candied dates, pine nuts, raisins, green plums, candied kumquat, bergamot radish, candied red melon, white sugar and sweet-scented osmanthus sugar. The skin is made of white flour, wrapped, pressed with a mold and steamed in a drawer. After it is made, it will be purchased in pairs, symbolizing harmony and beauty. It is another traditional snack in Hangzhou, which is said to have been learned from the imperial dining hall in the Qing Dynasty. Knead the dough into a pimple in the shape of a cat's ear, cook it in boiling water, take it out, put it in chicken soup, and add shrimp, scallops, ham and mushrooms to cook together. And the soup is fresh and delicious. With its unique flavor, authentic hangzhou dishes, excellent service quality and first-class facilities and equipment, the concept of knowing taste has attracted Chinese and foreign guests from more than 60 countries and regions to appreciate the three flavors of knowing taste food culture. Zhiweiguan has received Chen, former vice chairman of the National People's Congress Standing Committee (NPCSC), Mao Xinyu, grandson of Chairman Mao, Wang Daohan, president of ARATS, San Mao, the late writer of Taiwan Province Province, Yang Shude, former vice minister of the Ministry of Internal Trade, Li, a member of the Political Bureau, Jin Yong, a famous martial arts novelist in Hong Kong, and a political and business delegation from zadar, Croatia, and many other dignitaries and celebrities from all walks of life. The concept of knowing taste is well-known in China, Hong Kong, Macao and Taiwan, and even in Southeast Asia. It is a gourmet paradise in the eyes of guests at home and abroad. When you come to Hangzhou, you must visit Zhiweiguan.

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Hangzhou Zhiweiguan, a century-old shop, is adjacent to Yan 'an Road, a bustling commercial street in the east, and the lakeside commercial street and Xizi Lake with beautiful scenery in the west. At present, it is a catering enterprise with the highest grade, the largest scale, the most advanced equipment and the strongest technology in Hang Cheng. Originally created by Mr. Sun in 19 13. "If you want to know my taste, you can know it by reading the materials" is the foundation of his entrepreneurship, and the concept of "quality first, value-added service" has been running through the growth and development of the concept of knowing taste. The vicissitudes of nearly a hundred years have made the concept of knowing taste more mature. After the hard struggle of the operators in the past dynasties, Zhiweiguan has the experience and ability to fight the storms in the modern market. Significant growth performance does not satisfy the concept of knowing taste. Excellent quality and excellent service are the concept of knowing taste.

Adhere to the concept of knowing taste. Nowadays, Zhiweiguan is taking the concept of restaurant chain operation as a famous brand to realize the rolling development of enterprises. Zhiweiguan was rated as an old Chinese brand by 1993, one of the top ten hotels in Hangzhou by 1997, and one of the designated foreign catering enterprises by 1998. 1997 Zhiweiguan trademark was awarded the second famous trademark of Hangzhou, 1998 famous trademark of Zhejiang province and 200 1 well-known trademark of China and America by the famous trademark association. In 2000, Zhiweiguan was rated as "National Super Hotel" by the State Bureau of Domestic Trade and awarded the honorary title of "Top Ten Hotels in China". 200 1 was awarded "Hangzhou Famous Store" and "Hangzhou Commercial Enterprise" by Hangzhou Trade Bureau and "China Famous Store" by China Cuisine Association in the same year. In 2002, it was awarded "China Famous Brand Enterprise" by China Business Federation, and "International Famous Store" by World Hotel and Catering Association and China Hotel Association in the same year. In 2003, Zhiwei Pavilion was rated as "National Five-Star Green Catering Enterprise" by China Cuisine Association. 1997165438+1October, the expanded concept of knowing taste was presented to the world with a brand-new attitude, with a business area of 2,800 square meters and nearly 2,000 seats. There are 1 10 technicians with senior titles, including 5 famous chefs and teachers in Hangzhou and 2 national red case technicians. Zhiweiguan has strong technical strength. The food culture of knowing taste accumulated for nearly a hundred years is like a pot of fine wine. The longer you stay in mika. Traditional famous snacks and snacks compete with each other, attracting countless Chinese and foreign diners. "Fresh meat dumplings, cat ears, roasted goose glutinous rice and happy double" have always been talked about by people, and won many awards such as "provincial quality products", "National Golden Top Award" and "Chinese famous snacks". At the same time, they also traveled to Fusang and exported to Japan.