(2) Website content: Website content is all the information that users can see through the enterprise website. According to Changhong's corporate website, text information is its main form of expression, supplemented by pictures to enhance the visual effect. The website information mainly includes: product classification navigation, on-site search, enterprise news, shareholder announcement, new product introduction and online display.
(3) Website function: It is a necessary technical support system for publishing all kinds of information and providing services, which is directly related to the online marketing methods and effects that can be adopted. Changhong enterprise website has appeared online service and online ordering service, which basically has the functions that the website should have and can provide services to customers.
(4) Website service: the value that the website can provide for users. Website services are realized through website functions and contents. Changhong enterprise website can get "customer service" from the "service online" homepage and visit related links. The services provided by Changhong enterprise website include: download center, product knowledge, FAQ, service network, technical scheme, e-magazine, customer registration and online consultation, which is convenient for customers to choose. In addition, Changhong enterprise website also has leisure and entertainment services, which enriches the website and attracts customers' interest.