Samma is Mason's clothing brand, and Mason is a well-known brand in China. Next, let's follow the small series of Her Time to learn more about Mason's brand information. If you are interested, come and have a look.
What brand of clothes is Senma?
Semir is a brand clothing enterprise with adult casual wear and children's wear as the leading products, which was founded by Qiu Guanghe in Shanghai on199665438+February. In 2006, Mason brand won the title of "China Famous Trademark" and "China Famous Trademark"; On March 20 1 1, Mason Clothing was successfully listed on the small and medium-sized board of Shenzhen Stock Exchange. 2065438+In July 2004, Mason acquired 70% shares of Shanghai Hanyu.
Mason belongs to several brands.
Mason actually belongs to the second-line brand.
In fact, Samma's brand quality, technology and fabrics are all passable. China is a big country in clothing production, and the quality inspection of these brands is very strict, and there are special requirements for color fastness and washing times. You can see that many domestic clothing brands are first-class products, and many foreign brands are qualified products. In fact, some are not even qualified products, and there are not a few people who wear them for a day.
There are problems in brand strategy and product design of these brands. In fact, it is also the strategic problem of the top management of enterprises that makes it difficult to survive in first-and second-tier cities. Mason's income is growing and his profit is good, but adult clothing has been stagnant in recent years, with little growth. Tell me something that no one knows. Do you know why Mason makes money? Because another brand of Mason is Barabara, which is children's wear, this brand currently accounts for half of Mason's revenue, which is similar to adult clothing.
There is no shortage of excellent garment workers and excellent designers in China. The accumulation, growth and cultivation of designers is a complete system, not just three or five years. Mason, Smith Barney and Yishun are the three major leisure clothing brands in China.
What is the quality of Samma's clothes?
Mason's products and brands are aimed at young, fashionable, energetic and cost-effective mass casual wear, mainly for 16 ~ 30-year-old young students and young people who have just stepped into society. Since the establishment of the company, Mason Clothing has adopted a virtual business model, and constantly innovated in practice, outsourcing clothing production, focusing on product design, brand communication, supply chain management and channel expansion, and "outsourcing long boards and short boards".
20 1 1 In March, Mason Clothing was successfully listed on the small and medium-sized board of Shenzhen Stock Exchange, becoming a clothing listed company with considerable market value.
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