Shanghai R&D Center of Mixue Ice City is located in Xuhui District, Shanghai. Zhang Hongchao, founder, Zhang Hongfu, CEO of the Group Company, Shi Peng, rotating vice president of the Company, Shen Meng, director of Pinlian Center, and heads of various departments of the Group Company attended the unveiling ceremony.
When visiting Shanghai R&D Center of Mixue Ice City, brand founder Zhang Hongchao described three stages of R&D process in Mixue Ice City. In the first stage, from the beginning of the brand establishment to 20 15, Zhang Hongchao pondered the products by himself, and the taste and raw material ratio were based on his own sales experience, and the product development was mainly based on single products.
Many classic product research and development were born in stores; 20 15, Zhang Hongchao realized that R&D was needed to provide greater driving force for brand development. At the R&D end, the cognition of "explosive products" needs to be upgraded to "explosive series products", and the product sector is more subdivided. Since then, Mixue Ice City has entered the second stage of product development, and established an R&D team based on the professional R&D concept to drive the development of the store. The establishment of Shanghai R&D Center will be the third stage product of R&D in Mixue Ice City. Zhang Hongchao, which has been shouldering the heavy responsibility of brand product R&D for a long time, has high hopes for the new R&D center, hoping that the R&D center here will bring greater impetus to the development of Mi Xue Ice City.