Fun technology can be said to have seized the pain point of the market, chose to invest in the bedding industry, and established contact with Xiaomi Ecology. It can be said that it has seized both the market and the gimmick. Sleep technology has achieved good results on the first day of listing, which is inseparable from the ecology behind it. As a traditional furniture product, fun sleeping technology can develop steadily, but it still needs a lot of efforts to realize scientific bedding.
How competitive is sleep technology?
Interesting technology is actually doing OEM, selling the products made by OEM online and realizing its own value. The direct reason why sleep technology can become a brand is that Xiaomi and JD.COM are behind it. As one end of Xiaomi's ecology, sleep technology has little to do with it. It also proves that most of the products sold by Fun Sleep Technology are sold at the ecological end of Xiaomi. Xiaomi's influence has given it countless blessings. Without Xiaomi, the products of Fun Sleep Technology are undoubtedly the same as many well-known brands. Many people will first consider the brand when choosing to buy furniture products, such as Simmons, Gu Jia and so on. Fun Sleep Technology needs to make more efforts to build a brand and closely label Xiaomi Ecology.
Why did Lei Jun cash out?
Xiaomi's ecology has shown an increasingly complicated situation. Lei Jun's cashing in shares is undoubtedly a way to rectify Xiaomi's ecology and make it more directional and targeted. At present, there are many chains in Xiaomi Ecology. If we really want to fully promote development, we must be refined, which requires Lei Jun to give up something to help enterprises do subtraction. Although Fun Sleep Technology has many star shares, its development is still limited. For example, turnover has been declining in recent years. In a word, the development of interesting sleep technology is not gratifying.
Future development
If fun technology wants to develop for a long time, it needs to have a clear development direction, get rid of Xiaomi aura and build its own brand. Although the epidemic has brought a certain impact to all walks of life, it is also an opportunity to create our own unique products under this background. Sleeping technology, a light asset that only buys finished products, can ensure economic stability, but its development will be limited and its influence will be limited. Any home brand is an innovation day after day. Only by constantly improving products can we gain significant advantages and continue to produce and operate. Household goods are necessities of life and durable goods that can be used for a long time. When people buy, they not only consider the cost performance, but also consider the product quality. In the future, sleep technology should do more research and development products.
Whether sleep technology is a flash in the pan is unknown, but Lei Jun may have made the right choice. When the new energy automobile market is in the Red Sea, joining the automobile ecological chain may be the final choice for all kinds of large enterprises. Lei Jun's choice to settle in automobile manufacturing is also a way of future development.
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