Strategically speaking, vigorously developing the long-term rental apartment business is a very important step after Vanke put forward the service concept of "urban supporting service provider", and its long-term rental apartment brand "Apollo" is the transformation of Vanke from a real estate developer to an urban supporting service provider.
First of all, long-term rental apartments, as an important supporting category of the city, are also strong residential types. As a large-scale developer, Vanke has sufficient confidence and ability to solve the housing problem for urban youth in addition to its innate resource advantages.
Secondly, the rental market in China has great potential in the future. It is estimated that the annual transaction volume will reach the order of 100 billion in the future. Every young person who goes out of society has some rental experience. The long-term rental apartment market has a huge customer base, especially in first-tier cities like Shanghai, and the market demand is very strong.
Thirdly, the domestic rental market has developed extensively, and the combined market share of all operators is less than 1%. In developed countries, nearly 80% of rental houses are operated by brand operators, but at present, the industry is not standardized and unified, the products are mixed, and the control system is weak. There are still many pain points in the rental market in China that need to be solved urgently.
Under such a premise and market environment, Vanke will first continue to pay attention to the land market. While developing traditional houses, businesses and office buildings, we will also attach great importance to the transfer of apartment property land. At the same time, for the long-term rental apartment business, master the knowledge of joint land acquisition and cooperative development with other enterprises.
At the same time, Vanke will actively explore the stock asset market, from idle vacant assets to collective assets in towns and villages, and then to poorly managed transfer assets, which will become the way for Vanke to obtain projects.
Vanke expects to increase investment in the field of long-term rental apartments in the next few years, and obtain 200,000 sets of rentable houses through independent development and cooperative development, all of which will be used for the development of long-term rental apartments. In the process of development and operation, assets are obtained through the combination of light and heavy assets, and the value of assets is improved through transformation and operation, so as to achieve the purpose of property appreciation and brand appreciation.