After Dong Peng's special drink is listed, Wei Long will also be listed. After Dong Peng's special drink went public, the owner Lin's net worth was as high as1350 million. Now that Wei Long is listed, the younger brother of boss Liu Weiping will be worth as much as 64.5 billion yuan. At present, the valuation of Weilong is as high as 70 billion yuan, which is much higher than that of three squirrels and good shops.
Liu Weiping earned 64.5 billion net worth by his own venture, but generously shared it with his brother Liu. At present, Liu Weiping and his brother Liu control 92. 17% of the shares, and have successfully surpassed Shuanghui boss to become the richest man in Luohe, Henan. Of course, they will also become the former 100 richest people in China.
It's really unexpected that a small spicy strip has been so successful. One thing we admire about Liu Weiping is that he not only lets his brother share his wealth with himself, but also brings many relatives into the company. Of the nine directors in Wei Long, five are relatives of Liu Weiping. These people have low academic qualifications or even little education, but they founded a company with a market value of 70 billion by unity.
In fact, Liu Weiping is not from Henan, but from Hunan. Spicy strips have always been a specialty of Hunan. Liu Weiping, 1978, was born in Pingjiang, Hunan. The most famous one here is dry sauce. Many families make a living by selling dry sauce.
Later, the profit of dry sauce became lower and lower, so a local master developed a snack made of flour, which was cheaper, tasted like dry sauce, a little sweet and a little spicy, and this is today's spicy strip.
In fact, spicy strips are a kind of sweet and spicy gluten. Because of the low technical threshold, the spicy strip factory in Pingjiang soon began to explode like mushrooms after rain. At that time, Liu Weiping also opened a small pepper factory, which was actually a factory and a small workshop. Liu Weiping is very clever. He was one of the first people to leave Pingjiang for Henan.
Flour is needed to make spicy strips, and Henan is the origin of wheat, and the industrial chain of Luohe is very perfect, so Liu Weiping chose Luohe. Later, many people were assigned to Luohe to make spicy strips.
Relying on the cost advantage, Liu Weiping soon succeeded. At first, Liu Weiping stood out with its cost advantage. However, with the development of Liu Weiping, many problems have been discovered, and the first one is health. Snacks such as spicy strips were originally sold in the canteen near the school.
Later, many parents worried about the hygiene of spicy strips and refused to let their children eat them. Liu Weiping has made a lot of improvements in technology, and at the same time, he has made his own automatic workshop public on the Internet, which makes many people understand that the process of making spicy strips is so hygienic.
This practice of Liu Weiping once caused a heated discussion on the Internet. Later, many people were worried about the health of spicy strips. Liu Weiping decided to make a fuss about marketing and taste.
A few years ago, Wei Long spicy strips in apple style were a great success. Liu Weiping opened a flagship store selling spicy strips. The decoration style inside is the same as that of Apple Store, and the windowsill is clean, which subverts people's cognition of spicy strips. At the same time, Liu Weiping also changed the packaging of spicy strips and the style of online stores.
Wei Long succeeded in becoming popular quickly. Behind Wei Long's popularity is also the change of Liu Weiping's strategy. In the past, Wei Long's positioning was low-end, mainly for primary school students. Now Liu Weiping wants Wei Long to walk to the desk of the white-collar workers. This strategy has been very successful, and Wei Long has also successfully become popular.
By the end of 2020, Liu Weiping has laid 1950 sales networks nationwide, covering 570,000 terminals. Wei Long's fist product, spicy strips, can sell 7.5 million packages a year. In 2020, Wei Long's profits will reach more than 800 million, and will continue to grow rapidly.
In addition to spicy strips, Liu Weiping has been actively trying new products. In fact, there is a key to Liu Weiping's success, that is, the production, positioning, marketing and circulation of products have changed our understanding of a product very well, which is the key to Weilong's success.
Liu Weiping's marketing ability is almost innate, much like Shi Yuzhu's. Liu Weiping is destined to be a legend of China's commercial future.