There is always a constantly improving product architecture diagram in my mind.
Reliable road map
The return on investment of design productivity is extremely high.
elaborative faculty
Reverse thinking ability before the finale
The desire to live even if there is only one engineer left.
Empathy ability between heaven and earth
soft power
Comfortable and progressive communication skills
Answer ability (report)
Know your own abilities
1. I always have a constantly improving product architecture diagram in my mind.
Understand the product structure of the company, and you will know where the products you are responsible for are. Taking Japanese cuisine as an example, the following are the company's main product lines and specific products:
Content Ecological Product Line —— Food content that brings value to users
Community interactive product lines-including WeChat and APP communities, let users have a relationship with the platform.
Commercial value product line-products with commercial value, mainly courses, advertisements and e-commerce.
Platform product line-including internal products such as membership system and marketing system.
We are often only responsible for a small product under the framework, but we must put this small product into the whole business sector and recognize its goals and effects. Only by grasping the rhythm of products can we communicate effectively with business departments and arrange the priority of work reasonably.
2. Reliable road map
Taking the recipe sharing community as an example, the general product manager can complete the planning of the product path layer. First, complete the menu list, attract users to browse and forward with popular food, and then open the publishing function to encourage users to share originality.
In addition to the product path, the senior product manager will also participate in the planning of operational growth. For example, how many recipes do I need to prepare before surfing the Internet? How many seed users do you need to accumulate for online user publishing? Ignoring operational growth may lead to the embarrassing situation that no one will use the function after it goes online, which is fatal to startups.
Furthermore, a good product manager will also plan the data target of the product. Consider the number of users of the product and evaluate whether this number can support product iteration. We should not only make a product, but also make a valuable product.
3. The return on investment of design productivity is extremely high.
Five product design drawings are shared with you, so that you can quickly improve communication efficiency:
4. Reverse thinking ability before the finale
Back to the case of the recipe community, do you think there are any shortcomings in the road map just now?
Since the goal is to let more users participate in social activities, the collection/forwarding function of the second iteration is particularly important. When we only have 2000 recipes, users can read them at will. Is it necessary to collect it? Should the user publishing function be advanced so that everyone can participate in the interaction of the community earlier?
This is the ability of reverse thinking. When the whole team thinks that a project is good, it is often futile to need one person to stand up and think reversely and challenge the rationality of planning from all angles.
5. The desire to live even if there is only one engineer left.
Another example is the cookbook community. We may need 65,438+00 engineers to establish and launch the community within one month, including menu list, user publishing and sharing, rating and list functions.
But what would you do if the boss only gave you five people and the online time remained the same?
Cutting function. The core menu list cannot be cut. In order to keep the community active, users can't post and share, so I will cut off the scoring and listing functions.
What if there are only three people?
Then make a one-way product, only retaining the core menu sharing function.
What if it's just you?
Return to the core goal of the product. Menu community is established to let food lovers share their own food recipes. Is it possible to build a forum? Although this is not my own product, I won't let the whole work stop until I recruit R&D.
This means that the product manager needs to think about whether the daily manpower is spent on the best function.
6. Empathy between heaven and earth
I often use a joke to test whether I really understand the needs: if the business party goes to have a baby, can I do her job? For example, for a product on the market, can you help the market monitor the launch data and measure the ROI of the launch? Simply put, it is to use your own products from the perspective of business and users.
7. Comfortable and gradual communication skills
Many times, before the communication begins, the product manager actually doesn't need to think through the functional details. The first step of communication is usually just a sign, for example, I want to exchange my points for money. People in different departments will think about the advantages and disadvantages of this function from different angles after hearing this opinion. After two days of thinking, the two sides will communicate on functional details again, and the efficiency will be significantly improved.
In the process of research and development, communication between products and business is often interrupted. In fact, it is necessary to keep the progress updated. For example, the progress of R&D has reached 30%, and the content resources of the operators have begun to be prepared? Everyone's information synchronization can better realize the overall project.
8. Ability to answer (report)
In view of this, let's take a look at the following two answers:
When asked about the performance of a project, our first reaction is often Mode A. Everyone has a comfort zone and it is easy to express their experiences. According to B mode, it is often difficult to summarize the performance results, especially those with poor data performance. But such an answer is what we really need. If you can't answer a question directly, all discussions around this question are a waste of time.
9. Know your own abilities
The last point is to know yourself. This mainly depends on personal daily accumulation. For example, whether there is any gain from participating in an activity every time comes not only from the sharing of speeches by guests, but also from the communication with peers. Absorb everyone's ideas and go back and think about how you did it, so that you can do it better in the future.